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Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. more
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com. more
Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more. more
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more
AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth. Read more. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more. more![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more
Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more. more![The Impact of the 'Gen Z Stare' in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260122-infographic-lg.jpg)
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." more
AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more. more
Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more. more
Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more. more
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