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  • Online Deals Forecast to Reach $3.6B in 2012
    US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market. more
  • Four Reasons to Jettison the Traditional Website and Go Social
    by Christian Briggs
    Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead. more
  • What's Showrooming? (And Six Ways You Can Combat It)
    by Michael Stevens
    Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can do about it. more
  • How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate
    by Russell Glass
    The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do. more
  • Who's Who in the E-Commerce Business [Infographic]
    E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce landscape. more
  • The Seven Elements of a Great Lead Gen Landing Page
    What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be eye-catching, to grab attention in those first critical seconds. But we all know these basics, right? So which specific elements work ... more
  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results
    by Amanda Hinkle
    It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that's right in front of them. more
  • Why and How to Encourage Online Reviews
    by Tara Hornor
    One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input and advice and trust them far more than they do the brand, especially if they've had little or no interaction ... more
  • Social Media Weapons for Your Event-Planning Arsenal
    Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you need to work with organizers, generate buzz, or share post-party photos, social media should be a primary weapon in your ... more
  • Zen and the Art of Conference Presenting
    by Lara Haehle
    At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent. more
  • Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market
    by Peter Gracey
    The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and ... more
  • Three Tips for Navigating the New 'Demand Waterfall' Marketing Funnel
    by Aaron Dun
    What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together, only to rush over the edge of the waterfall into the (sometimes) beautiful and tranquil ... more
  • Get Started on Your Holiday Marketing Checklist [Infographic]
    As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll miss out on reaching your audience during the most wonderful time of the year. more
  • Eight Ways to Find and Nurture High-Value Affiliates
    by Robert Glazer
    Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money. The best way to make sure an affiliate marketing program delivers sustainable results is to recruit and nurture high-value affiliates. more
  • How B2Bs Can Create a Thriving Facebook Community [Slide Show]
    by Christian Gulliksen
    B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way. more
  • Mobile Shopping: Top Apps, Retailer Websites, and More
    With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen. more
  • Generate Leads With LinkedIn Announcements
    If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data from HubSpot, LinkedIn is the most effective source of new business leads among the three leading social networks (Facebook, Twitter ... more
  • Brands Derive Tactical and Strategic Gains From Integrated Marketing
    Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore. more
  • Top Marketing Tactic for Small B2Bs: In-Person Interaction
    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact. more
  • Three Ways to Simplify the User's Buying Process
    According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that isn't true: the primary reason users follow companies on sites like Facebook or Twitter is because they want discounts—which isn't ... more
  • Five Ways to Turn Your Chamber of Commerce Membership Into Sales
    by Mike Bowman
    Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive value from their chamber membership. more
  • Will Mobile Commerce Overtake E-Commerce? [Infographic]
    How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%. more
  • Selling to SBOs: Three Points to Remember
    So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your bigger sales efforts. And they'll surely be thrilled to tap into your products or services, right? Well, hold on a minute. According ... more
  • Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell
    by Tricia Heinrich
    Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products. more
  • CMOs Tapping Into Social Data for Consumer Insights
    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club. more

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