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Marketing Articles: Sales

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  • Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market
    by Peter Gracey
    The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and ... more
  • Three Tips for Navigating the New 'Demand Waterfall' Marketing Funnel
    by Aaron Dun
    What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together, only to rush over the edge of the waterfall into the (sometimes) beautiful and tranquil ... more
  • Get Started on Your Holiday Marketing Checklist [Infographic]
    As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll miss out on reaching your audience during the most wonderful time of the year. more
  • Eight Ways to Find and Nurture High-Value Affiliates
    by Robert Glazer
    Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money. The best way to make sure an affiliate marketing program delivers sustainable results is to recruit and nurture high-value affiliates. more
  • How B2Bs Can Create a Thriving Facebook Community [Slide Show]
    by Christian Gulliksen
    B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way. more
  • Mobile Shopping: Top Apps, Retailer Websites, and More
    With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen. more
  • Generate Leads With LinkedIn Announcements
    If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data from HubSpot, LinkedIn is the most effective source of new business leads among the three leading social networks (Facebook, Twitter ... more
  • Brands Derive Tactical and Strategic Gains From Integrated Marketing
    Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore. more
  • Top Marketing Tactic for Small B2Bs: In-Person Interaction
    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact. more
  • Three Ways to Simplify the User's Buying Process
    According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that isn't true: the primary reason users follow companies on sites like Facebook or Twitter is because they want discounts—which isn't ... more
  • Five Ways to Turn Your Chamber of Commerce Membership Into Sales
    by Mike Bowman
    Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive value from their chamber membership. more
  • Will Mobile Commerce Overtake E-Commerce? [Infographic]
    How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%. more
  • Selling to SBOs: Three Points to Remember
    So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your bigger sales efforts. And they'll surely be thrilled to tap into your products or services, right? Well, hold on a minute. According ... more
  • Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell
    by Tricia Heinrich
    Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products. more
  • CMOs Tapping Into Social Data for Consumer Insights
    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club. more
  • Four B2B Sales Tactics That Consistently Get Results
    "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can develop in the field about what tactics are working best to turn prospects into valued clients. Noyes highlights eight tips ... more
  • Top 10 B2B Marketing Mistakes
    by Chris Chariton
    Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review of the 10 most common B2B traps and how you can dodge them: more
  • Nine Ways to Draw Event Visitors to Your Booth and Wow Them
    by Matt Snodgrass
    Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how many exhibitors completely disregard them. more
  • Advanced Email Segmentation
    If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue." HubSpot's Corey ... more
  • Content: Fuel for the Marketing Automation Engine
    by Sid Smith
    Without content—reports, webinars, and follow-up emails—your expensive marketing automation software will be a big flop. Learn why content is the fuel that makes any marketing automation system run smoothly. more
  • How to Score Your Leads with Six Simple Questions
    "Hundreds, if not thousands, of solutions have been developed to automate lead-scoring," writes Peter Gracey at MarketingProfs. "However, those scores don't provide salespeople much valuable information." That's why he developed a scoring system that asks six questions—three before a discover call, three afterwards—and assigns up to six points. Here they ... more
  • How to Segment for Maximum Relevance
    It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same email and make it relevant to everyone in your database?" The short answer is: You can't. And that's why you need conditional ... more
  • Make a Picture Worth a Thousand Conversions
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, as they possibly can. Against that daily data barrage, the use of imagery can pay off big, KISSmetrics tells us in ... more
  • Dull, Irrelevant Content Hampering B2B Lead Gen Success
    Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions. more
  • Why Content Marketing Across the Revenue Cycle Is Crucial
    by Phil Fernandez
    Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying cycle. more

Results for All Content » Marketing Articles » Sales: 826 - 850 of 1894

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