Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Sylvia Montgomery
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.
more
by Kristin Veach
The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's main messages.
more
by Ayaz Nanji
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
more
by Seth Price
Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
more
by Ayaz Nanji
Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this year, according to a recent report by Constant Contact.
more
by Verónica Jarski
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
more
by Joe Manna
Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.
more
by Nicholas A. Kosar
In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
more
by Ayaz Nanji
Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
more
Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
more
by Megan Myers
New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.
more
by Ayaz Nanji
One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
more
by Henry Schuck
There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
more
by Verónica Jarski
Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.
more
by Michael Boyette
It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer.
more
by Ayaz Nanji
Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
more
by Anita Holley
Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for each day of the week.
more
by Kelly Ford
This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
more
by Verónica Jarski
How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.
more
by Steven Kramer
E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those of leading online retailers.
more
by Kathy Klotz-Guest
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.
more
by Bill Piwonka
Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for online registration that have been proven to increase conversion rates for leading B2B brands.
more
by Tom Martin
I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.
more
by Angela Natividad
Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat ...
more
by Laura Patterson
There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify the difference.
more
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing. more
![B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/hot-or-not-best-methods-for-finding-b2b-customers-peek.jpg)
![How to Increase Email Marketing Conversions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Intelligent-Email-Marketing-That-Drives-Conversions-infographic-peek.jpg)
![Best-in-Class Demand Generation and Data Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/best-in-class-demand-generation-md-infographic-peek.jpg)
![State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/051113-ddp-lg.jpg)
![Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/halloween-consumer-behavior-infographic-peek.jpg)
![What Works When Selling to Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/281013-ddp-lg.jpg)
![10 Things Every Sales Manager Should Know About Sales Performance [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/10-things-every-sales-manager-must-know-800-peek.jpg)
Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for online registration that have been proven to increase conversion rates for leading B2B brands. more
Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat ... more
MarketingProfs uses single