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by Matt Close, Maureen Blandford
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
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by Bruce McKenzie
Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
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by Per Pettersen
Big Data is changing affiliate marketing—for the better.
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by Pooja Lohana
We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake.
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by Dan Gorgone
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others.
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by Christopher Faust, Tom Pisello
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
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by Rita Brogley
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
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by Ayaz Nanji
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
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by Sharmin Kent
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
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by Michael Litt
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
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by Tom Martin
Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
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by Matthew Wainwright
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Paige O'Neill
Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
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by Verónica Jarski
Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
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by Verónica Jarski
The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
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by Ayaz Nanji
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
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by Tim McMullen
Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point.
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by Ayaz Nanji
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.
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by Peter Symonds
This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
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by Verónica Jarski
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
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by Michael Harris
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
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by Mimi Miles
These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
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by Jim Robinson
Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
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by Ayaz Nanji
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
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![The Anatomy of a Perfect Event [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/anatomy-of-the-perfect-event-infographic-peek.jpg)
![E-Commerce Goes Global [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/e-commerce-goes-global-baynote-infographic-peek.jpg)
![How Product Packaging Affects Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/product-packaging-peek.jpg)
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