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by Grant A. Johnson
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
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by Shelby Britton
Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
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by Chris Duskin
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
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by Simon Campbell
If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.
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by David Lewis
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
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by Gary Griffiths
If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead.
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by Sean Ellis
Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
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by Bruce McKenzie
If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways to make that combo work for your B2B organization.
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by Chanin Ballance
The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's hope.
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by Elaine Marquis
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.
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by Erik Matlick
Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
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by Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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by Ayaz Nanji
Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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by Richard Beedon
Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
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by Peter Baron
To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
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by Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
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by Tim Riesterer
Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.
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by Tim Girgenti
Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
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by Atri Chatterjee
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
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by Verónica Jarski
Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
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by Ayaz Nanji
Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
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by Glenn Gow
Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
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by Doug Heise
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.
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by Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.
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by Ayaz Nanji
The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.
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![The B2B Marketer's Guide to SXSW 2014 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-Marketers-Guide-to-SXSW-2014-peek.jpg)
![Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140304-unlock-mind-lg.jpg)
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