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by Ayaz Nanji
The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada.
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We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.
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by Angela Natividad
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.
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by Kerry O'Shea Gorgone
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.
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by Ayaz Nanji
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
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Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
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by Ayaz Nanji
More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
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by Verónica Jarski
In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
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by Ayaz Nanji
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion.
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by Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ...
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by Ayaz Nanji
The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.
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Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.
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Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.
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by Kerry O'Shea Gorgone
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
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by Ayaz Nanji
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
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by Verónica Jarski
If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...
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by Kerry O'Shea Gorgone
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.
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by Angela Natividad
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good ...
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by Seth Price
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).
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by Verónica Jarski
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
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by Angela Natividad
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ...
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by Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
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by Marcia Yudkin
This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
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by Kerry O'Shea Gorgone
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
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![Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131106-podcast-Jeff-Rohrs-lg.jpg)
![Video in Marketing Emails: Trends and Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/041113-ddp-lg.jpg)
![Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/confidence-boost-content-marketing-infographic-peek.jpg)
![The Climb to Content Marketing Software [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/climbtocontentmarketing-peek2.jpg)
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
![The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-content-marketing-2014-benchmarks-budgets-and-trends-1000-peek.jpg)
![Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131009-podcast-nancy-duarte-lg.jpg)
![How to Do Responsive Web Design Right [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/responsive-design-getting-it-right-infographic-peek.jpg)
![Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131002-podcast-ethan-mccarty-lg.jpg)
![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ... more
![The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/copywriting-hype-no-hype-peek.jpg)
![Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130911-podcast-berger-lg.jpg)
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