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Seven Do's and Don'ts of Mobile App Marketing [Infographic]

by Verónica Jarski

Content
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. more
The Inbox Is a Battlefield [Infographic]

by Verónica Jarski

Content
On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic. more
Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto." more
The State of Video in 2013 [Video Infographic]

by Jose Sanchez

Content
This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what these numbers mean for marketers. more
#SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

by Angela Natividad

Content
Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other ... more
How Do You Measure Content Marketing? [Infographic]

by Verónica Jarski

Content
How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Content
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more
Webinar Benchmarks, Trends, and Best-Practices

by Ayaz Nanji

Content
Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report. more
Top B2B Content Marketing Trends in 2013

by Ayaz Nanji

Content
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey. more
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting

by Angela Natividad

Content
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more
Successful Brands on YouTube: Best-Practices and Metrics

by Ayaz Nanji

Content
Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability. more
Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between. more
Animals Taking Over Social Media [Infographic]

by Verónica Jarski

Content
If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media. more
The State of Digital Copywriting: Top Challenges and Trends

by Ayaz Nanji

Content
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. more
The State of Small-Business Website Marketing [Infographic]

by Verónica Jarski

Content
Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it. more
The Email Marketing Holiday Calendar [Infographic]

by Verónica Jarski

Content
Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December. more
#SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

by Angela Natividad

Content
It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool. more
Top 10 Video Sites, YouTube Networks, and Ad Platforms

by Ayaz Nanji

Content
Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data. more
Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October. more
#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

by Angela Natividad

Content
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder ... more
Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making the change at your organization. more
Video Statistics: The Marketer's Summary [Infographic]

by Verónica Jarski

Content
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business. more
Cats and Bacon: Why They Continue to Go Viral Online [Infographic]

by Verónica Jarski

Content
Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the startling popularity of cats and bacon and how marketers can harness that popularity. more
#SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA

by Angela Natividad

Content
Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. ... more
Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog. more