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Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization. more
2014 B2B Content Marketing Benchmarks, Budgets, and Trends

Content
B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. more
#SocialSkim: Social Media This Week, Including Facebook and Twitter Playing Nice

by Angela Natividad

Content
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good ... more
12 Tenets of Content Creation [Infographic]

by Seth Price

Content
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking). more
What Boosts a Web Page's Search Rank in Google? [Infographic]

by Verónica Jarski

Content
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results. more
#SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video Ads

by Angela Natividad

Content
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ... more
What Is Primetime for Mobile Video Viewing?

by Ayaz Nanji

Content
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul. more
The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]

by Marcia Yudkin

Content
This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience? more
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message. more
Seven Do's and Don'ts of Mobile App Marketing [Infographic]

by Verónica Jarski

Content
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. more
The Inbox Is a Battlefield [Infographic]

by Verónica Jarski

Content
On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic. more
Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto." more
The State of Video in 2013 [Video Infographic]

by Jose Sanchez

Content
This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what these numbers mean for marketers. more
#SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

by Angela Natividad

Content
Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other ... more
How Do You Measure Content Marketing? [Infographic]

by Verónica Jarski

Content
How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Content
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more
Webinar Benchmarks, Trends, and Best-Practices

by Ayaz Nanji

Content
Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report. more
Top B2B Content Marketing Trends in 2013

by Ayaz Nanji

Content
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey. more
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting

by Angela Natividad

Content
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more
Successful Brands on YouTube: Best-Practices and Metrics

by Ayaz Nanji

Content
Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability. more
Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between. more
Animals Taking Over Social Media [Infographic]

by Verónica Jarski

Content
If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media. more
The State of Digital Copywriting: Top Challenges and Trends

by Ayaz Nanji

Content
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. more
The State of Small-Business Website Marketing [Infographic]

by Verónica Jarski

Content
Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it. more
The Email Marketing Holiday Calendar [Infographic]

by Verónica Jarski

Content
Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December. more