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![B2B Email Marketing Stats You Need to Know for 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250327-infographic-lg.jpg)
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage. more
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research. more
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers. more
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product. more![When Is It OK to Use Emojis at Work? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241119-infographic-lg.jpg)
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? more
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. more![Email Fonts: The Good, Bad, and Ugly [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240416-infographic-lg.jpg)
Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost). more![Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/231221-podcast-Matt-Treacey-lg.jpg)
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more. more
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. more
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults. more
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success. more
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing. more![The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230829-infographic-lg.jpg)
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. more
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus. more![The 10 Most Popular Email Greetings and Sign-Offs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230509-infographic-lg.jpg)
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. more![What the Email Marketing Funnel Looks Like [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230502-infographic-lg.jpg)
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step. more![Nine Email Marketing Tips for B2B Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230404-infographic-lg.jpg)
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns. more![10 Email A/B Testing Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230330-infographic-lg.jpg)
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test. more![A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230228-infographic-lg.jpg)
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment. more![The Email List Segments You Should Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230131-infographic-lg.jpg)
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. more![11 Jargon Phrases to Avoid Using in Work Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230124-infographic-lg.jpg)
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. more
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. more![12 Email List Management Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221122-infographic-lg.jpg)
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list. more
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2. more
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