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![The Email List Segments You Should Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230131-infographic-lg.jpg)
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. more![How to Find a Perfect Audience on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221110-infographic-lg.jpg)
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs. more![Six Key Criteria for Market Segmentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211102-infographic-lg.jpg)
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit. more![Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201022-podcast-Christian-Selchau-Hansen-lg.jpg)
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process. more![Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180614-infographic-lg.jpg)
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data. more![Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/241220-podcast-drew-burns-lg.jpg)
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. more![How to Use Data to Reach New and Existing Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170816-infographic-lg.jpg)
Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. more![Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170802-podcast-dan-dunn-lg.jpg)
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail. more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more![Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170517-podcast-Scott-Dubois-lg.jpg)
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. more![Travel as an Indicator of Demographics and Lifestyle [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170308-infographic-lg.jpg)
Understanding your customers' travel preferences can help you to better understand and reach them. more
Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp. more![What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170118-podcast-nipul-chokshi-lg.jpg)
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM. more![Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160831-podcast-Matt-Heinz-lg.jpg)
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. more![Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160803-podcast-daniel-bornstein-lg.jpg)
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. more![The Psychology of Successfully Marketing to Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160730-the-psychology-of-marketing-to-millennials-infographic-lg.jpg)
Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. more
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? more![How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160608-podcast-alicianne-rand-lg.jpg)
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. more![B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160427-podcast-ruth-stevens-lg.jpg)
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. more
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. more![Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160203-podcast-Kiki-Burton-lg.jpg)
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience. more
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl. more![Are Marketers Succeeding With Personalization? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040116-ddp-lg.jpg)
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. more![Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151125-podcast-jon-miller-lg.jpg)
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. more
A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. more
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