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AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more. more
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research. more
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. more
Catch up on select AI news and developments since Friday, April 10. Stay in the know. more![Are College Students Ready for AI-Driven Workplaces? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260416-infographic-lg.jpg)
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. more
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. more
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States. more
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more![Is Your Martech Stack Healthy? A Checklist for SaaS Firms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260414-infographic-lg.jpg)
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company more
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. more- Catch up on select AI news and developments since Friday, April 3. Stay in the know. more
![The Content Qualities Correlated With AI Citations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260409-infographic-lg.jpg)
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. more
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more. more
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. more
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research. more![The Core Leadership Skills Employers Prioritize [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260407-infographic-lg.jpg)
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. more
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. more- Catch up on select AI news and developments since Friday, March 27. Stay in the know. more
![The Impact of a Glitchy Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260402-infographic-lg.jpg)
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research. more
Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more. more
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research. more
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