Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic. more

As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic. more

How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details. more

All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. more

You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans. more

If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem. more

Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals. more

As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs. more

This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought. more

Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives? more

J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. more

This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more

Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. more

In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more

To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more

Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y. more

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. more

As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. more

To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic. more

Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners. more

Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives. more

On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic. more

Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales. more

If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. more

As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind. more