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What Does Your Web Copy Say About You?Small Business
According to Rick Sloboda, a senior copywriter with Webcopyplus, the words you use on your Web site should project the personality of your products, services and business. "They signify what ...
Stand and DeliverMarketing Inspiration
If the Brady Bunch taught us anything about public speaking, it's that you should always imagine your audience in their underwear. Okay. So there you are, up at the podium, ...
Three No-No's (and one Yes-Yes) for the Corporate BloggerSmall Business
In a post at BlogWrite for CEOs, author Debbie Weil commemorates the one-year anniversary of The Corporate Blogging Book with her advice for creating an effective corporate blog: No corporate-speak. ...
Do You Know My Name?Small Business
When preparing email campaigns, you might spend a lot of time refining the copy in your subject line. But have you given much thought to the from line—the name that ...
A Little Friendly Advice from Bloggers to Newsletter EditorsSmall Business
When writing your newsletter, it’s easy to slip into a just-the-facts-ma’am mentality. But Nick Usborne says there’s a good way to avoid that nap-inducing tone: Think like a blogger. Why? ...
Trashing Your CompetitionSmall Business
It’s easy to admire Apple’s stylish TV spots, which personify the Mac as a smart hipster bemused by the luckless PC’s endless problems. The ads highlight a Mac’s pros and ...
How to Drum Up Word of MouthSmall Business
Advertising copy might entice and editorial coverage might persuade, but a word of mouth (WOM) recommendation can be more effective than both put together. Think about the times you’ve used ...
Five Hints for Effective Survey DesignSmall Business
Surveys are a great way to learn what customers think of your business. Brian Henderson of Prezza Technologies cautions that all surveys are not created equal. As you design your ...
Three Traits of a Must-Read NewsletterSmall Business
A newsletter broadcast—whether daily, weekly or monthly—can be a great way to draw attention to your product or service. But growing a mailing list of eager recipients can be a ...