Quick Reads: Content

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Five Ways to Optimize Email for MobileEmail Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
Three Ways to Reactivate Lapsed SubscribersEmail Marketing
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
Four Ideas for Finding More Time to Create ContentContent Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
Is 'Free' Still a Dirty Word?Email Marketing
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Seven Steps for Creating a Great InfographicSmall Business
Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
Get the Biggest Bang for Your BlogSocial Media
Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
How to Channel Your Inner Journalist to Create ContentContent Marketing
Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
Five Critical Elements in a Successful PPC CampaignSearch Engine Marketing
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
Three Email Marketing Tips From SeinfeldEmail Marketing
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
How to Get the Popular Kids to Share Your ContentContent Marketing
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
Four Email Marketing BlundersEmail Marketing
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
Five Storytelling Tips to Capture (and Keep) Your Audience Content Marketing
Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
Three Questions Your B2B's 'Story' Must AnswerB2B Marketing
No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
How to Clear the Gmail HurdlesEmail Marketing
If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not ...
Six Story Elements to Help You Make Your CaseContent Marketing
To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
The Case for Short and SweetEmail Marketing
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
What Skydiving Can Teach You About Content Marketing Content Marketing
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
How to Put Some Oomph Back in Your Email CampaignsEmail Marketing
When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
Four Ways to Take Control of Your Copywriting ProcessEmail Marketing
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
How to Keep Your Content Marketing Shelves StockedContent Marketing
Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
Four Tips for a Terrific HeadlineEmail Marketing
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
How to Pin With Purpose on PinterestContent Marketing
Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
Three Ways to Keep Your Search Rankings HealthySearch Engine Marketing
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
Advanced Email SegmentationEmail Marketing
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
How to Segment for Maximum RelevanceEmail Marketing
It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...