Quick Reads: Marketing Strategy

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How to Make Google's Panda Update Work for YouSearch Engine Marketing
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
Three Ways to Use the iPad as a B2B Sales ToolB2B Marketing
"The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
"A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
Three Tips for Making Smart HiresSmall Business
Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
Three Tips for Getting B2B Email Frequency RightEmail Marketing
Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
Tips for a Smart Mobile Search StrategySearch Engine Marketing
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
Six Ways Inbound Marketing Can Deliver Results for B2B ClientsB2B Marketing
The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
The Five Rs of Search Engine MarketingSearch Engine Marketing
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
Four Ways to Revamp Your Email Marketing ProgramEmail Marketing
"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at ...
Why You Should Nix 'Black Hat' OptimizationSearch Engine Marketing
The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
What to Do Today, This Week, This Month to Boost Your Client ListB2B Marketing
Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
Harnessing the Mobile Web: Three Strategy ConsiderationsSocial Media
Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
Email Lessons From a Bridal ExpoEmail Marketing
In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled ...
Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
Don't Add Insult to 404 InjurySmall Business
"While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
Four Timely Steps to Nurturing a B2B RelationshipB2B Marketing
"You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
Four Ways to Get Lost in the CrowdSmall Business
"It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
Three Rules for the Small Business CEO Small Business
"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
How to Get C-Suite Support for B2B Mobile MarketingB2B Marketing
"Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
How Uncoordinated Emails Can Kill Off B2B ProspectsEmail Marketing
"Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
Using Twitter for B2B Marketing: Five Key Action TipsB2B Marketing
At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
Three Steps to Getting Big Companies to Buy From YouB2B Marketing
"As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
Four Tips for Non-Obnoxious NetworkingSmall Business
If you want to step up your networking activities, but you're not quite sure how, Rohit Bhargava has some advice. "The challenge isn't how you can find more opportunities to ...
Three Ways to Offer Value to Time-Strapped B2B BuyersB2B Marketing
"Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...