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  • Form the Perfect SEO Storm
    Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns us not to forget the non-SEO ways to get websites consistently ranked for relevant desired terms. "SEO involves getting lots ... more
  • That's Rough
    You've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't color corrected, the sound is uneven, effects are sometimes missing, and if there's music at all it's generally just a ... more
  • Taking eBaby Steps
    "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity blog. "The reality is that small-business budgets are, well, smaller than that of their mid- or large-sized counterparts." And that ... more
  • Avoid Back Alleys at All Cost
    "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the alley behind the store," says Chad White in a post at the Retail Email Blog. "What do you think that ... more
  • This Business Ain't for the Birds
    OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public IMs? And what the heck is a "tweeple," for goodness sake?!! Most importantly: What's with this rumor that Twitter can ... more
  • Wave the Banner
    "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers so hesitant to use them?" It might be, she conjectures, that serious businesses look askance at the sheer volume of ... more
  • Take a Deep Breath
    "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results to happen on their time line," says Ardath Albee at the Marketing Interactions blog. "If something doesn't work immediately, they ... more
  • Advertisers, Consumers Disagree About Ads, Media, Twitter
    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll. more
  • Stop Being So Mysterious
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix blog. Take deliverability: You might know, for instance, that you have a "delivered" rate of 95 percent. "This is a ... more
  • Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
    by Larry Kim
    Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such ... more
  • Case Study: How One Website Doubled Its Ad Revenue
    by Kimberly Smith
    Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
  • Can We Link Up Sometime?
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent Search Engine Watch article, he offers advice on how to overcome these Big Two and start linking up with hot ... more
  • Ad Position, Shape More Important Than Size, Maybe: Study
    Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to recent research. more
  • Namaste, Coach!
    In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts to whip non-football players into shape. The first spot finds Coach Switzer—cup of Dunkin' Donuts coffee in hand—amid a group ... more
  • Get Horizontal
    If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type of scroll as a regular feature, but he does think it can serve as a useful interrupter that spurs engagement. ... more
  • Quiet on the (Twitter) Set!
    Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than those referred by Digg. Got dreams of broadcasting live to this eager bunch? Now you can! Ride the statistical wave ... more
  • Avoid Gmail's Black Hole
    In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, I'm not saying it goes to a junk box," she says. "Most of it doesn't get delivered at all. No ... more
  • Case Study: How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsung
    by Kimberly Smith
    When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
  • How Can I Find the Words?
    In a recent post on the blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, he says, because, "the goal is not only to rank well for many search terms but to also rank well ... more
  • How's This for Passing the Buck?
    One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning indifference. "Why publish it now, you ask? This week I got more spam from this same company," she says. "It ... more
  • A Whole New Way to Unsubscribe
    As an email marketer, you'll be, well, interested in a new development at Gmail. "Some of you already use the 'Report Spam' button on all kinds of unwanted email," Brad Taylor tells users in a post at the Gmail blog, "and for that we're very thankful: The more spam you ... more
  • Ad Spending Share by Medium, May 2009
    Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen. more
  • Stellar Viral Videos, Pt. II
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a consistent, useful and compelling online video campaign can serve your brand amazingly well. Consider "Will it Blend," a fascinating online ... more
  • Look to Where the Sun Is Shining
    "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And there are, she argues, a number of reasons why the buying power of these savvy consumers will likely grow to ... more
  • First Impressions Sure Do Count
    In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an email marketer must—above all—focus on the quality and relevance of each message sent. "It simply doesn't work to quickly throw ... more

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