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Marketing Articles: Advertising

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  • You Want Me to Shave Where?!
    If you're a man, your father probably taught you how to shave your face. It's highly improbable, though, that he included a lesson on shaving the rest of your body. And as "manscaping" starts going mainstream, many might wonder why a man would let his razor wander southward. An animated ... more
  • Commercial Break: Target, Brand New Day
    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at Target's "New Day" commercial. more
  • Be a Pocket Millionaire
    Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most of mobile marketing. Among the cool features to check out:  Mobile social networking, which lets users access your ... more
  • Sweat the Small Stuff: A Counterintuitive Approach to Professional Success
    by Linda Kaplan Thaler
    It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal. more
  • Use Search Queries to Save Money and Increase Conversions
    by Craig Danuloff
    Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally valuable? Can you write a single text ad that matches ... more
  • Marketing in a Recession: What Do the Studies Really Tell Us?
    by Christian Shea
    Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's the thing: What research, exactly? more
  • Case Study: How an Interactive Game Stimulated Product Awareness and Sales
    by Kimberly Smith
    To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
  • How'd He Do That?
    When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But then something happens. A man standing only a few inches high wanders across the screen and addresses the visitor. ... more
  • Short, Sweet, and Clicked-Through
    In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters significantly outperform those with more than 35. "According to the email marketing software-on-demand provider," says Magill, "messages with subject lines ... more
  • Ebony and Ivory
    Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, says the answer is an emphatic yes. Set to the tinny strains of a Casio keyboard-style soundtrack, the one-and-a-half minute ... more
  • You Talkin' to Me?
    Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets to its women's basketball games, Gonzaga University released a video of a coach calling the ONE person whose attendance would ... more
  • Subject: Rock On!
    "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you want to get across, that subject line better be good—or else your prospects might head to a different neighborhood." Nason ... more
  • Meet the SEO Royal Family
    We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, the synergy between content and usability design can be a powerful generator of website conversion rates. To help search marketers optimize ... more
  • Lights! Camera! Take Action!
    It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 trillion total streams during the month of April. "Total streams were up 24 percent from a year ago," she says, ... more
  • Think of It as a Club
    You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post by Matt Vernhout at Email Karma compares the delivery process to an evening at a hot new nightclub—terms most everyone ... more
  • Commercial Break: Get a Mac, Bean Counter
    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at one of the Get a Mac ads, a series that began in 2006 and is still ... more
  • So This is What You Look Like!
    A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and live in the same geographic area can actually meet—in person! What a concept. Now, here's the really good news: These ... more
  • Summer's Coming: Make Lemonade
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He takes a back-to-basics approach to his brand-building, and recommends a few down-home strategies that might help turn your lemons into ... more
  • No Chocolate in the Peanut Butter!
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used separately to enhance or magnify, not just promote, each other." Kramer outlines a process for complementary strategies that play to the ... more
  • Get Creative
    We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you this opportunity with its Next Generation Talent competition. more
  • Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession Edition
    by Kimberly Smith
    Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
  • Basic Tips for Fighting Click Fraud
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 percent in Q4 2008, it's still too high for search marketers' comfort as they watch every penny spent and earned. ... more
  • Keep in Touch This Summer, OK?
    As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience Council blog, Ryan Allis says, "Not only should you feel comfortable sending out your messages over the summer, it's also ... more
  • Eyes Glued Open: Video on the Internet
    Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every daily lives. The findings are eye-opening. more
  • Are You Giving Customers the Finger?
    If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level of service to which most frequent flyers have become accustomed, and about which few people complain anymore. In a ... more

Results for All Content » Marketing Articles » Advertising: 1551 - 1575 of 1991

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