MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Advertising

Access thousands of our advertising online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Why? Because I Can!
    "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset—and ... more
  • Social Media, Mobile to Guide Holiday Shopping
    Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends. more
  • Yes, Facebook Is a Business Tool
    by Paul Chaney
    Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article ... more
  • Mobile Coupons: Your Message on the Move
    by Bob Bentz
    Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing could be further from the truth. more
  • Don't Forget Those News Guys
    Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old local news guys. In a recent article at Search Engine Land, KeyRelevance's Chris Silver Smith suggests three ways to optimize ... more
  • Mobile Marketing Not for Everyone
    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning ... more
  • [Your Name Here]
    Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ... more
  • More SMBs Use Online Media Than Traditional
    For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group. more
  • Smartphones to Overtake Other Mobile by 2012
    Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics. more
  • Come Tweet With Me
    Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life in a hands-on way. "Communications needs to have a use," explains Profero's Wayne Arnold in a recent article at Adweek. "Saying ... more
  • Social Media Users Open to Branding, Marketing
    Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. more
  • Glamp It Up
    Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget benefit of a holiday in the great outdoors, but don't care to leave all the luxuries of home behind. "So, who ... more
  • Is Murdoch Going Off the Grid?
    Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen. more
  • Fly a Mile in Their Shoes
    In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest reported an 8.8% increase in revenue passenger miles and JetBlue recorded 9.8% jump in passenger miles. Then come the negatives:  ... more
  • Who Invited You?
    Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month and are a 'fan' of at least one company or brand, don't believe they have given those companies permission to ... more
  • Touchscreen Mobile Phone Adoption Growing Rapidly in US
    Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore. more
  • Getting Hot, Hot, Hotter
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, the list presents "the hottest Web pages on the Internet right now," and it's updated every five minutes! That should ... more
  • Reports of Email's Death Exaggerated
    While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like this one from the Wall Street Journal: "Email has had a good run as [the] king of communications. But its ... more
  • Want Spam With That Spam?
    A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never installed it, as I use a Mac. Have done since 1986." Following the download, he received the customary follow-up—one email to ... more
  • Asia/Pacific Search Volume Hits Record in September
    Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
  • Newspaper Sites Attract 38% of Internet Users
    Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA). more
  • Enjoy Some Good Holiday Cheese
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
  • Shift to Mobile Web Means Marketing Opportunities
    As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
  • Politicians Deemed Worst Endorsers
    Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product. more
  • SMBs to Boost Twitter Use for Marketing
    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year. more

Results for All Content » Marketing Articles » Advertising: 1376 - 1400 of 1996

Previous 1 2  50 51 52 53 54 55 56 57 58 59 60 61  79 80 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!