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  • by Eric Frenchman
    On Thursday, published an article titled Blue-chip Ads, Red-light Content and it really fired me The article described how the New, New, Really New AT&T had online ads running in mature sites next to sexually explicit videos. Plus, AT&T wasn't the only one mentioned in the article; Apple, Verizon, ... more
  • by Gerry McGovern
    One of Amazon's biggest sellers in recent months is Heart Surgery for . The world is now full of Do-It-Yourself (DIY) heart The concept is Save money by doing your own heart surgery. Each book comes with a free scalpel, needle and thread, a pair of gloves, and a large ... more
  • by Seth Godin
    A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters, "This fishing lure is ... more
  • by Jonathan Kranz
    Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ... more
  • by Roy Young
    There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and A convincing case is made by Patricia Hume -- Global ... more
  • by Tig Tillinghast
    When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more
  • by Gerry McGovern
    The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content. more
  • by Amy Gahran
    If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document? more
  • by Lee Marc Stein
    The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are. more
  • by Gerry McGovern
    What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing. more
  • by Gerry McGovern
    Here are 10 rules for writing effective web content. more
  • by Suzan St Maur
    After the agony of attempting to make offline text work online, we’ve finally turned the tables. more
  • Here’s how to write copy to nudge the brain in just the right way. more

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