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- The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, presents isn't some shocking new concept for any of you who live in the real world, right...? Still, marketers are having trouble even acknowledging there might be something other than ... more
- And said branding was dead nearly two years Maybe so, but isn't so There seems to be enough left of branding to "irritate" Johnnie , agitate Alan and ignite Neil earthly branded I've met a few business leaders who wished branding were dead. "It's confusing. Everyone tells me it's important ... more
- It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from ...it really has come to encompass several hard to understand concepts. Ideas like Ajax, tagging, mashups...all the technologies that make Web sites seem more expressive, interconnected, and social. Web 2.0 ... more
- Lately, I've been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Experiencing new cities is always interesting, and finding small business that offer great experience is my equivilent of treasure hunting.... This week, I encoutered a little experience gem we may well see more of ... more
- Seth Godin extends an invitation to participate on his blog. It's leading by example–good for bloggers ...Seth Godin's last post includes the option to post comments! I'm heartned by this gesture. In Seth's most recent post, he cites that bloggers should "Include comments so your blog becomes a virtual water ... more
- This week Business Week reported on Google's slow offline ...in particular, the Google Publication Ads program, where marketers can bid for print media slots. Having both an agency and search background, this comes as no Picture Google makes the announcement that the Publication Ads auction is open for business. What ... more
- Adweek recently announced that Organic's Colleen DeCourcy will take the new role of chief experience at It's a sign that the battle for Agency 2.0 is in full swing. There are a lot of definitions floating around about what Agency 2.0 For what it's worth–I'll offer up my unofficial version. ... more
- Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" Are they obsessed with based "orgies" for the senses and missing the boat a little on the "new" marketing, the conversational marketing, the blog marketing, the social software, I was listening to ... more
- Marion points to an interesting and sensible conversation about MySpace between UC-Berkeley PhD student " danah boyd and MIT's Henry In her post, Marion mulls over some related yet compelling * If calls to restrict access to certain sites (like MySpace) from schools and libraries are successful, would those children ... more
- Are you always the best source for your marketing I've already talked about the need to join your as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to understand you. This ... more
- Recently I attended the Boston chapter meeting of the PM The topic was using the Internet to market a professional services firm. One of the session's speakers, Paul Dunay, the Director of Global Field Marketing for who also writes his own , made a comment that I found simply astounding. ... more
- Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated They're the proofreaders and editors of the marketing world. We often don't know their names, but they are very valuable in the scheme of things. The copywriters and authors get the recognition, but ... more
- When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric The wake up call for me was " Dave Sifry's post on the state of the blogosphere, April 2006, in which he clearly demonstrates the growing international nature of the Out of ... more
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