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- The sense of smell is the most powerful sense we ...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand I just read in that Japanese movie theatres are using 'scene-synchronized scents' ... more
- Looking outside of your immediate industry provides both insight and I recently attended IIT's Strategy '06 . Big deal right? We all go to conferences. What's different is that it's not really a conference about marketing. The audience of Strategy '06 is mainly composed of product designers, creative problem solvers, ... more
- Often when I see or read an ad, I try to "reverse engineer" the creative ...that resulted in the finished campaign before my eyes. As a veteran of countless, purgatorial hours of "creative" sessions, I don't find it difficult to imagine the conversations and counter proposals at these Take the ... more
- The number one reason business owners name for holding off on blogging is ...fear of a wildly out-of-control public waking up everyday with one thing in to post filthy rotten lies on your blog about you, your company, your products and occasionally, your beloved pet retriever. I mean that's what ... more
- Marketers speak a language that is neither nor to other So it's no wonder that marketing is misunderstood and underappreciated in most organizations. Let's address now; relevancy is for another Consider the most overused word in "strategy." When marketers use the word in your organization, what do they Would they ... more
- Women are looking for common Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question are you laying the groundwork for this to Do the stories told and images used in your marketing materials result in a familiar ... more
- Working in online ads for the last decade or so, I've seen lots of market segments start to take advantage of online advertising -- sometimes proactively, more often as a competitive reaction. What's always fascinated me most, though, were the categories that hadn't yet Sometimes this tardiness stems from the ... more
- Why don't more women comment more on In the seven weeks since we launched the MarketingProfs Daily , I've been reading a lot more blogs more closely. I've noticed an overwhelming number of male "commenters," but far fewer female commenters. Evidence purely anecdotal, and from a single Just for kicks, ... more
- Do you base success on measuring the volume of visitors and page Such measures may in fact reflect the failure--rather than the success--of your Web I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommended Cruise , ... more
- Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their way to achieving their aspiration of being the 'third ...home, office, Starbucks. This is a logical brand I was speaking about Starbucks the other day at a conference and one ... more
- The professional services firm " has released today the foresight study " Eye to the ...with the enigmatic "How TMT advances could change the way we live in 2010." TMT, it turns out, stands for "Technology, Media and The report looks at how technology advances will change the way we ... more
- Steve Jobs is serving up a little crow to all naysayers that said Apple stores would go the way of the Mauritius dodo Today's Wall Street contained an article titled "How Apple's Store Strategy Beat the Odds." It seems that Apple is enjoying phenomenal success in opening high-end retail stores ... more
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