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![How to Create Insightful and Actionable Buyer Personas [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240801-infographic-v2-lg.png)
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas. more
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research. more![How to Design Surveys to Make Better Business Decisions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231114-infographic-lg.jpg)
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. more![The Perils of Relying on Self-Reported Survey Respondents [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231109-infographic-lg.jpg)
Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies. more
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success. more![Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220929-podcast-jim-longo-lg.jpg)
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like. more![Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220804-podcast-mitch-duckler-lg.jpg)
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move. more![Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190926-podcast-ty-heath-lg.jpg)
Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers. more
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO. more![What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210603-podcast-melina-palmer-lg.jpg)
Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results. more![How to Identify and Avoid Survey Response Bias [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200528-infographic-lg.jpg)
We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias. more![Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200227-podcast-Becky-McCray-lg.jpg)
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. more![How Well Do You Know Marketing Trends? Test Your Knowledge. [Quiz]](https://i.marketingprofs.com/assets/images/articles/lg/190924-quiz-lg.jpg)
How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier Ballou created this custom interactive quiz for MarketingProfs. more![Customer Satisfaction Surveys: Questions You Can Ask [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190508-infographic-lg.jpg)
Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys? more![What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190228-podcast-lisa-loftis-lg.jpg)
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal. more![Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181101-podcast-Clare-McDermott.jpg)
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." more![Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180430-infographic-lg.jpg)
Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence—all in one infographic. more
Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch. more
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise. more
Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting. more![B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160427-podcast-ruth-stevens-lg.jpg)
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. more![Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160420-podcast-jason-falls-lg.JPG)
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy. more![Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160413-podcast-hayden-lg.jpg)
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive. more![Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160330-podcast-martin-lindstrom-lg.jpg)
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends. more![Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160302-podcast-josh-dreller-lg.jpg)
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. more
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