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![The Marketing Searches Most Associated With Malware [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230727-infographic-lg.jpg)
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity. more
Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you. more
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. more
How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them. more
The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience. more
AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions. more
People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty. more
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out? more
In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs. more
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools. more
Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships. more
Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities. more
Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data. more
In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard? more
After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything. more![The Pros and Cons of Using Humor in Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230627-infographic-lg.jpg)
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing. more
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem? more![What People Need at Each Stage of the Buyer's Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230622-infographic-lg.jpg)
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs. more
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how. more
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. more
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos. more
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want. more
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process. more
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey. more
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course. more
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