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![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action. more
AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more. more
Catch up on select AI news and developments since the workweek ended February 6. Stay in the know. more
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth. Read more. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![The 50 Strongest Global Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260210-infographic-lg.jpg)
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more. more- Catch up on select AI news and developments since the workweek ended January 30. Stay in the know. more
![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more. more
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research. more
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more![LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260203-infographic-lg.jpg)
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks. more
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. more
AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more. more
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. more
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more
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