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Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more more
Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more more![The 100 Most Valuable Global Brands in 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260609-infographic-lg.jpg)
Google is the world’s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research. more
Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more more
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. more
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. more![A Checklist for Building an Effective B2B LinkedIn Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260512-infographic-lg.jpg)
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026. more
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. more
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more. more
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more. more![The 25 Coolest Brands With Teens [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260324-infographic-lg.jpg)
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. more
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more. more
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research. more![How People Feel About AI-Generated Audio in Ads and Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260312-infographic-lg.jpg)
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands more
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. more
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more. more![The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260219-infographic-lg.jpg)
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. more
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more. more![LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260203-infographic-lg.jpg)
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks. more
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more
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