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Online Marketing Seminars: Social Media

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  • Navigating the Social Video Landscape
    Broadcast on Nov 29, 2016 with Chris Bondhus
    Join us for this free seminar to get tips and tricks to help you with your social video strategy. With live examples from Facebook, Twitter, and YouTube, you'll discover how social video can impact each stage of the customer journey—from generating awareness to eliciting customer advocacy. Sponsored by Brightcove. more
  • Advocacy and the Bottom Line: How to Make It Work
    Broadcast on Nov 22, 2016 with Alicia Taggio
    Join us for this webinar to learn how, featuring lessons Hootsuite learned from building its own advocacy program. Sponsored by Hootsuite. more
  • How Social Media Can Help You Promote Your Event and Increase Attendees
    Broadcast on Oct 13, 2016 with Beatrice Whelan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more
  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Social Media and SEO: Tips for Successful Integration
    Broadcast on Oct 29, 2015 with Cynthia Johnson This online marketing seminar received 5 star(s)
    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile. more
  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences
    Broadcast on Jul 16, 2015 with Alyssa Hall, Emily Videtto This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement. more
  • MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
    Broadcast on May 14, 2015 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business. more
  • How to Build a Comprehensive Social Media Strategy
    Broadcast on Apr 2, 2015 with Paul Chaney This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time, and the importance of regularly reviewing your strategy. more
  • How to Build a Thriving Brand Community
    Broadcast on Nov 20, 2014 with Dorothéa Bozicolona-Volpe This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. more
  • H2H: Learn to Speak Human, Share Human, and Market Human
    Broadcast on Oct 23, 2014 with Bryan Kramer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level. more
  • How to Use Twitter for Real Business Impact
    Broadcast on Jun 19, 2014 with Laura Fitton This online marketing seminar received 5 star(s)
    This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • Transform Your Business to Be the Most Highly Recommended Brand in Your Category
    Broadcast on Mar 27, 2014 with Paul Rand This online marketing seminar received 5 star(s)
    In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge. more
  • Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
    Broadcast on Jan 9, 2014 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    This PRO seminar will reveal the five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. more
  • Social Success: Tips for Integrating Social Media Into Your Marketing Mix
    Broadcast on Nov 7, 2013 with Harry Gold This online marketing seminar received 5 star(s)
    This PRO seminar will walk you through the practical steps you need to take to truly integrate social media into your marketing mix. more
  • Insta-Power: Build Your Brand and Reach More Customers with the Power of Pictures
    Broadcast on Oct 31, 2013 with Jason Miles This online marketing seminar received 5 star(s)
    This PRO seminar will outline 10 actionable monetization strategies that are working on Instagram today. You'll learn from practical examples and easily repeatable case studies. more
  • MarketingProfs University: Seven Ways to Revive Your Marketing Strategy with Social Media
    Broadcast on Oct 10, 2013 with Connie Bensen
    This PRO seminar will illuminate the potential business return of social engagement and outline content marketing best practices. You'll hear success stories that will inspire you to take steps to successfully integrate social media marketing into your larger business strategy. more
  • Supercharge Your Brand: How Companywide Empowerment Drives Social Media Advocacy
    Broadcast on Sep 12, 2013 with Susan Emerick, Chris Boudreaux This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how empowering your employees, customers and partners to use social media to drive engagement, create meaningful customer relationships and engage in real-time conversations can help increase your brand awareness and revenues, while decreasing your marketing, sales and customer service costs. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • MarketingProfs University: The Expanding Facebook Universe
    Broadcast on Apr 11, 2013 with Jeff Bullas This online marketing seminar received 4 star(s)
    In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more
  • Sharing is Caring
    Broadcast on Apr 11, 2013 with Stephanie Filer
    In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
  • How to Effectively Engage Your Customers on Facebook
    Broadcast on Jan 10, 2013 with Ekaterina Walter This online marketing seminar received 5 star(s)
    This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units. more
  • Five Tools for Creating a Social Media Plan and Forecasting Its Impact
    Broadcast on Nov 29, 2012 with Rex Briggs This online marketing seminar received 5 star(s)
    In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns. more
  • MarketingProfs University: The Social Habit 2012—How Americans Really Use Social Media
    Broadcast on Oct 11, 2012 with Tom Webster This online marketing seminar received 4.5 star(s)
    This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands. more

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