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Access hundreds of our Social Media resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Online Seminars: Social Media

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  • How to Build a Thriving Brand Community
    Broadcast on Nov 20, 2014 with Dorothéa Bozicolona-Volpe This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. more
  • H2H: Learn to Speak Human, Share Human, and Market Human
    Broadcast on Oct 23, 2014 with Bryan Kramer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level. more
  • Social Analytics: Stop, Look, and Go Beyond Listening
    Broadcast on Oct 15, 2014 with Karen L. Galiger, Burke Powers
    Join us for this free seminar to learn how advanced analytics can help you achieve a 360-degree customer view by transforming big data from millions of online sources into valuable insights. Go beyond listening to uncover patterns and trends in attitudes and sentiment, identify relationships and affinities associated with your product or brand, and discover topics that can open doors to new market opportunities. Sponsored by IBM more
  • Integrating Social for Cross-Channel Success
    Broadcast on Sep 23, 2014 with Elaine Yavorcik, Ashley Lockridge
    Join us for this free seminar to learn from our experts how brands are effectively integrating social into their cross-channel marketing strategies. Walk away with new ideas and insights you can apply to your program today. Sponsored by Experian more
  • How to Use Twitter for Real Business Impact
    Broadcast on Jun 19, 2014 with Laura Fitton This online marketing seminar received 5 star(s)
    This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • Transform Your Business to Be the Most Highly Recommended Brand in Your Category
    Broadcast on Mar 27, 2014 with Paul Rand This online marketing seminar received 5 star(s)
    In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge. more
  • Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
    Broadcast on Jan 9, 2014 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    This PRO seminar will reveal the five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. more
  • Social Success: Tips for Integrating Social Media Into Your Marketing Mix
    Broadcast on Nov 7, 2013 with Harry Gold This online marketing seminar received 5 star(s)
    This PRO seminar will walk you through the practical steps you need to take to truly integrate social media into your marketing mix. more
  • Insta-Power: Build Your Brand and Reach More Customers with the Power of Pictures
    Broadcast on Oct 31, 2013 with Jason Miles This online marketing seminar received 5 star(s)
    This PRO seminar will outline 10 actionable monetization strategies that are working on Instagram today. You'll learn from practical examples and easily repeatable case studies. more
  • MarketingProfs University: Seven Ways to Revive Your Marketing Strategy with Social Media
    Broadcast on Oct 10, 2013 with Connie Bensen
    This PRO seminar will illuminate the potential business return of social engagement and outline content marketing best practices. You'll hear success stories that will inspire you to take steps to successfully integrate social media marketing into your larger business strategy. more
  • Supercharge Your Brand: How Companywide Empowerment Drives Social Media Advocacy
    Broadcast on Sep 12, 2013 with Susan Emerick, Chris Boudreaux This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how empowering your employees, customers and partners to use social media to drive engagement, create meaningful customer relationships and engage in real-time conversations can help increase your brand awareness and revenues, while decreasing your marketing, sales and customer service costs. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • MarketingProfs University: The Expanding Facebook Universe
    Broadcast on Apr 11, 2013 with Jeff Bullas This online marketing seminar received 4 star(s)
    In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more
  • Sharing is Caring
    Broadcast on Apr 11, 2013 with Stephanie Filer
    In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
  • How to Effectively Engage Your Customers on Facebook
    Broadcast on Jan 10, 2013 with Ekaterina Walter This online marketing seminar received 5 star(s)
    This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units. more
  • Five Tools for Creating a Social Media Plan and Forecasting Its Impact
    Broadcast on Nov 29, 2012 with Rex Briggs This online marketing seminar received 5 star(s)
    In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns. more
  • MarketingProfs University: The Social Habit 2012—How Americans Really Use Social Media
    Broadcast on Oct 11, 2012 with Tom Webster This online marketing seminar received 4.5 star(s)
    This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

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  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

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  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • No BS Social Media: How to Drive Real Revenue with Social Media Marketing
    Broadcast on Feb 16, 2012 with Jason Falls This online marketing seminar received 4.5 star(s)

    Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.

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  • MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers
    Broadcast on Feb 9, 2012 with Jeff Rohrs This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

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