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Online Seminars: Brand Management

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  • MarketingProfs University: Building the Living, Breathing Brand
    Broadcast on Jun 13, 2013 with Tamsen Webster This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
  • Brand Yourself: Busting the Nine-Second Barrier
    Broadcast on Mar 14, 2013 with KiKi L'Italien This online marketing seminar received 3.5 star(s)
    This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live. more
  • How to Become a Trusted Brand and Industry Leader
    Broadcast on Jan 17, 2013 with John Morgan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you). more
  • How to Hammer Your Brand Into the Minds of Your Consumers
    Broadcast on Jul 19, 2012 with Laura Ries This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • The State of the Thank You Economy
    Broadcast on Sep 22, 2011 with Gary Vaynerchuk This online marketing seminar received 5 star(s)
    Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Growing Your Fan Base and Engaging Effectively on Facebook
    Broadcast on Jan 20, 2011 with Ekaterina Walter This online marketing seminar received 5 star(s)
    In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Scaling Social Business: How Brands Can Build Their Business  Now (and Position for What's Next in Social Media)
    Broadcast on May 13, 2010 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future. more
  • Turning Social into Local: Generating Local Leads and Customer Engagement
    Broadcast on May 6, 2010 with John Jantsch This online marketing seminar received 5 star(s)
    Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers. more
  • 7 Steps to Take Your Brand Social ... and Still Be in Control
    Broadcast on Apr 22, 2010 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers. more
  • Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
    Broadcast on Dec 10, 2009 with Carla White This online marketing seminar received 5 star(s)
    Think putting your brand in someone's pocket is impossible? Maybe not! more
  • The New Consumer and Social Media: Energizing Your Brand
    Broadcast on Sep 10, 2009 with John Gerzema This online marketing seminar received 5 star(s)
    Take a look at how companies are re-invigorating their brands by embracing social media to connect with consumers. more
  • Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum
    Broadcast on Aug 13, 2009 with Amber Naslund This online marketing seminar received 5 star(s)
    You can't force or fake a true community. So, how do you nurture and engage with your brand's biggest fans? more
  • Twitter Power: How to Dominate Your Market One Tweet at a Time
    Broadcast on Jul 2, 2009 with Joel Comm This online marketing seminar received 5 star(s)
    Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can. more
  • What Matters Now in Branding: Ten Ideas to Get Refocused
    Broadcast on May 21, 2009 with Jonathan Salem Baskin This online marketing seminar received 3.5 star(s)
    Is everything you learned about branding in B-school still relevant? Give Jonathan Salem Baskin 90 minutes this Thursday, and he just might change your mind! more
  • Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
    Broadcast on Jun 26, 2008 with Jason Alba This online marketing seminar received 3 star(s)
    Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it. more
  • Harnessing a Portfolio of Brands:  The Harrah’s Story
    Broadcast on Feb 21, 2008 with Kevin O'Donnell, Lisa Marchese This online marketing seminar received 4.5 star(s)
    What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas. more
  • Jack Trout on Worldwide Positioning: An Encore Presentation
    Broadcast on Nov 28, 2007 with Jack Trout This online marketing seminar received 5 star(s)
    The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between. more
  • Creating Profitable Marketing Partnerships with Nonprofits
    Broadcast on Aug 23, 2007 with Gail Z. Martin This online marketing seminar received 2 star(s)
    Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?

    Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities. more
  • Brand Metrics:  Three Pathways to Measure ROI
    Broadcast on Apr 5, 2007 with Don E. Schultz This online marketing seminar received 4.5 star(s)
    This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts. more
  • Killer Web Content: Make the sale. Deliver the service. Build the brand.
    Broadcast on Dec 6, 2006 with Gerry McGovern This online marketing seminar received 4 star(s)
    Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more

Results for Online Seminars » Brand Management: 1 - 25 of 30

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