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Online Marketing Seminars: Email Marketing

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  • Unlocking the Value of Marketing Automation
    Broadcast on May 3, 2016 with Malinda Wilkinson
    Join us for this free seminar to discover if marketing automation is living up to its hype. You'll learn how smart marketers are using it with success, and how you can too. Sponsored by Salesfusion more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • An Email Marketer's Guide to Open-Time Personalization
    Broadcast on Mar 22, 2016 with Jennifer Stamper, Catherine Magoffin
    Join us for this free interactive seminar to learn tips and best practices for transforming your email marketing with live content, including an in-depth case study with Extra Space Storage. Sponsored by Selligent more
  • Email Wizardry—Five Tactics That Will Leave You Spellbound
    Broadcast on Feb 9, 2016 with Linda West
    The tools available today allow top marketers to create emails that are more personalized, nurturing, and interactive than ever before. Join us for this free seminar to discover how you can implement some genuinely cool (and effective) email programs. Sponsored by Act-On Software more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • MarketingProfs University: The Blueprint for Email Marketing Success
    Broadcast on Oct 8, 2015 with Karen Talavera
    In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging. more
  • Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
    Broadcast on Mar 26, 2015 with Karen Talavera This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success. more
  • MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics
    Broadcast on Dec 4, 2014 with Michael Barber This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more! more
  • Five Tips for Creating Email Subject Lines that Increase Conversions
    Broadcast on Apr 17, 2014 with Kath Pay This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll discuss five tactical tips that will revolutionize how you write subject lines. You'll learn the secrets to writing compelling subject lines that can increase your conversions. more
  • The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion
    Broadcast on Feb 6, 2014 with Karen Talavera This online marketing seminar received 4.5 star(s)
    This PRO seminar will unearth the root of what motivates people to action and how we can leverage this knowledge to improve email marketing results. more
  • How to Successfully Break the “Rules” of Email Marketing and Get Better Results
    Broadcast on Oct 25, 2012 with DJ Waldow, Jason Falls This online marketing seminar received 5 star(s)
    Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

    more
  • Subject Lines: The Hidden Impact on Email Subscriber Behavior
    Broadcast on Aug 18, 2011 with Dela Quist This online marketing seminar received 5 star(s)
    Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success. more
  • MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
    Broadcast on May 12, 2011 with Loren McDonald This online marketing seminar received 3.5 star(s)
    Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • Fireside Chat: Hot Tips about Digital Marketing from DMF
    Broadcast on Dec 16, 2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout This online marketing seminar received 5 star(s)
    Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011. more
  • Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
    Broadcast on Nov 18, 2010 with Joel Book This online marketing seminar received 5 star(s)
    You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers. more
  • A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
    Broadcast on Oct 21, 2010 with Tom Sather This online marketing seminar received 5 star(s)
    You know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you. more
  • The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing Strategy
    Broadcast on Oct 1, 2009 with The Mixologists This online marketing seminar received 5 star(s)
    If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more
  • How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
    Broadcast on Nov 6, 2008 with Ruth Stevens This online marketing seminar received 5 star(s)
    How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
  • Getting Through and Staying Clean: Improving Your Email Sender Reputation
    Broadcast on Aug 15, 2008 with Karen Talavera, James O'Brien This online marketing seminar received 5 star(s)
    Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers. more
  • Getting Through and Staying Clean:  Better Email Deliverability
    Broadcast on Aug 14, 2008 with Karen Talavera, James O'Brien This online marketing seminar received 5 star(s)
    Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the first of two seminars aimed at helping you get your messages to your intended readers. more
  • Email Customization:  Getting Personal to Deepen Relationships, Generate Additional Sales, and More
    Broadcast on May 22, 2008 with Regina Brady This online marketing seminar received 4.5 star(s)
    Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
    Broadcast on May 15, 2008 with B2B Forum 2008 Featured Speakers
    Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more

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