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Online Seminars: Metrics & ROI

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  • Want to Sit at the Grown-Up Table? Get Sirius About Data
    Broadcast on Nov 12, 2014 with John Donlon, Sean Crowley
    Join us for this free seminar where we'll provide a new framework to assess and advance your data management maturity. You'll learn how to make your engagements with prospects more relevant and opportunity creation more predictable and profitable. more
  • Five Strategies to Increase Event ROI
    Broadcast on Nov 4, 2014 with Alex Rolfe
    Join us for this free seminar to learn how to integrate marketing events into your overall marketing strategy. You'll discover how to plan properly, set goals, and analyze and measure against your goals. Most importantly, you'll be able to improve the ROI of your events--and prove it. more
  • How to Win Friends and Increase Profits With Killer Dashboard Design
    Broadcast on Oct 21, 2014 with Amanda Gessert
    Great dashboard design requires a little bit of art, a little bit of science, and an abundance of strategy and communication. Join us for this free seminar to learn how to create dashboards that communicate effectively and enable on-the-spot decision-making. You'll discover strategies for using data to tell a compelling story and answer your most pressing business questions. Sponsored by Tableau Software more
  • How to Use Metrics to Achieve Greater Results From Your Next Exhibit
    Broadcast on Oct 16, 2014 with Joe Federbush This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results. more
  • Social Analytics: Stop, Look, and Go Beyond Listening
    Broadcast on Oct 15, 2014 with Karen L. Galiger, Burke Powers
    Join us for this free seminar to learn how advanced analytics can help you achieve a 360-degree customer view by transforming big data from millions of online sources into valuable insights. Go beyond listening to uncover patterns and trends in attitudes and sentiment, identify relationships and affinities associated with your product or brand, and discover topics that can open doors to new market opportunities. Sponsored by IBM more
  • The Power of More: How Knowing More About Your Website Visitors Drives Greater ROI
    Broadcast on Jun 20, 2013 with Marc Engelsman, Ben Yurchak This online marketing seminar received 3.5 star(s)
    This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI. more
  • How to Optimize and Measure Trade Show ROI
    Broadcast on Nov 8, 2012 with Skip Cox This online marketing seminar received 5 star(s)
    This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Creating a Winning Web Presence
    Broadcast on Apr 12, 2012 with Philippa Gamse This online marketing seminar received 4 star(s)
    This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

  • No BS Social Media: How to Drive Real Revenue with Social Media Marketing
    Broadcast on Feb 16, 2012 with Jason Falls This online marketing seminar received 4.5 star(s)

    Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.

  • Measuring and Sustaining Social Media Success
    Broadcast on Aug 25, 2011 with Geoff Livingston This online marketing seminar received 5 star(s)
    Learn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • The Truth About Leads
    Broadcast on Mar 17, 2011 with Dan McDade This online marketing seminar received 5 star(s)
    Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • Don't Be a Report Monkey: Three Steps to Optimizing Online Marketing
    Broadcast on Sep 16, 2010 with Jim Sterne This online marketing seminar received 5 star(s)
    Discover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization. more
  • Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
    Broadcast on Jun 3, 2010 with Avinash Kaushik This online marketing seminar received 5 star(s)
    Learn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!). more
  • Social Metrics for Marketers: How to Measure What Matters
    Broadcast on May 20, 2010 with Jim Sterne This online marketing seminar received 5 star(s)
    Measurement is an essential part of any marketing program. Don't miss this seminar that provides the latest best practices and tools to set social media marketing metrics and measure your social media marketing programs. more
  • The Naked Truth: Insights from Our Social Media Marketing Research
    Broadcast on Jan 14, 2010 with Tim McAtee, Roy Young This online marketing seminar received 4.5 star(s)
    Get the Full Monty on what 5,140 marketers are doing with social media in this look at our newest research results. more
  • Getting Buy-in with Social Media Measurement: Don't Sweat the Small Stuff
    Broadcast on Aug 20, 2009 with Beth Harte This online marketing seminar received 5 star(s)
    You have formulated a social media strategy, but have you put metrics in place, too? Here's how. more

Results for Online Seminars » Metrics & ROI: 1 - 25 of 43

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