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Online Marketing Seminars

Access thousands of our customer relationships online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Online Marketing Seminars: Customer Relationships

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  • Video Content Is King: 23 Secrets for an Effective Video Strategy
    Broadcast on Jul 26, 2016 with Kimbe MacMaster
    Join us for this free seminar to learn why you want video in your content programs, which videos you need, and how to get started today. Sponsored by Vidyard more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
    Broadcast on Jul 12, 2016 with Anitha Gopinathan, Stephen Dumas
    Join us for this free seminar to discover five super-smart ways you can build your marketing strategy around customer behaviors. You'll learn how to integrate and act on data from across channels to deliver a more satisfying experience throughout the customer journey. Sponsored by Silverpop more
  • Get Social With Account-Based Marketing
    Broadcast on Jun 28, 2016 with Amelia Ibarra
    Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account based marketing to the next (social) level. Sponsored by EverString more
  • Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
    Broadcast on Jun 1, 2016 with Tanya Osterfield
    Join us for this seminar to discover step-by-step how to set goals, work cross functionally, and harness your data and systems' capabilities to improve the customer experience. You'll learn how New England Biolabs and its customers did just that by building a solid foundation that empowers them to capitalize on best-in-class collaboration, support, engagement, and satisfaction. Sponsored by Sitecore more
  • How to Create Professional B2B Video Content (for Non-Video Producers)
    Broadcast on May 10, 2016 with Jon Spenceley
    Join us for this free seminar to learn how you and your team can become video production powerhouses. From the equipment you'll need for recording and editing to production tips for creating a quality end product and best practices for measuring video success, you'll discover how to create professional videos in-house. You'll also learn what types of video content your audience loves most so you can be sure your efforts pay off. Sponsored by Vidyard more
  • Unlocking the Value of Marketing Automation
    Broadcast on May 3, 2016 with Malinda Wilkinson
    Join us for this free seminar to discover if marketing automation is living up to its hype. You'll learn how smart marketers are using it with success, and how you can too. Sponsored by Salesfusion more
  • Create Meaningful Experiences for Your Brand
    Broadcast on Apr 21, 2016 with Brian Solis This online marketing seminar received 5 star(s)
    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more
  • Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
    Broadcast on Jun 18, 2015 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more
  • Take on the World: Compete Globally with Customer Experience Management
    Broadcast on Oct 17, 2013 with Liz High
    This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more
  • How to Avoid the Pitfalls of a Bad RFP
    Broadcast on Oct 3, 2013 with Cal Harrison This online marketing seminar received 3.5 star(s)
    This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • How to Harness Big Data for Your B2B CRM Efforts
    Broadcast on Dec 13, 2012 with Cyndi W. Greenglass This online marketing seminar received 3 star(s)
    This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

    more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

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  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

    more
  • MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers
    Broadcast on Feb 9, 2012 with Jeff Rohrs This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

    more
  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more

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