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Access hundreds of our Customer Relationships resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Online Seminars: Customer Relationships

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  • How to Deliver Results by Leveraging Individualized Insights
    Broadcast on Mar 24, 2015 with Wes Moore, Allison Pecora
    Join us for this free seminar to learn how companies are rising above silos and data barriers to provide an engaging and relevant experience for their customers, and deliver results. You'll discover that by getting marketing and technology teams on the same page to find hidden insights and act on them, you can start providing customers with the experience they expect. Sponsored by Teradata more
  • The State of B2B Marketing Data 2015
    Broadcast on Mar 17, 2015 with John Donlon, Derek Slayton
    Join us for this free seminar as we announce the results of the annual benchmark report, The State of Marketing Data. This year, hundreds of millions of records from nearly a thousand companies were processed and analyzed. And we are excited to share the results with you. You'll discover how these companies scored and gain insights into where your data stands in relation to your peers. But most importantly, you'll learn how leading marketers are tackling the data challenge and succeeding—and how you can too. Sponsored by Dun & Bradstreet NetProspex more
  • Is Your Database Delivering? Essential Elements of a Hardworking B2B Database
    Broadcast on Mar 10, 2015 with Ruth P. Stevens
    Join us for this free seminar to discover the essential elements you need in your database, and why. We will review data at three levels: the enterprise, the account, and the individual contacts. You will learn where to find this data internally and externally, how to fill in any (inevitable) gaps, and how to keep your data fresh. You'll also get real-world examples of how data is used to drive awesome results. Sponsored by Infogroup Media Solutions more
  • Strategy and Campaign Assessment: Re-Upping Your Marketing Game
    Broadcast on Jan 20, 2015 with Jodi Wearn
    Join us for this free seminar to learn a framework for evaluating and improving your digital marketing efforts. You'll discover how to assess and improve engagement, your creative (content), your database (list building), and your marketing tools (automation). Make 2015 the year you take your marketing to the next level. Sponsored by Silverpop more
  • User-Generated Content: A Content Dream vs. a Rights Management Nightmare
    Broadcast on Jan 6, 2015 with Dan Kimball, Ann Handley, Debbie Rosenbaum
    Join us for this free seminar to learn about the legal and moral risks of user-generated content (UGC), including the best way to secure permission long-term. We'll explore the latest trends in marketing with UGC, and look at how three brands are using it successfully. Sponsored by Thismoment more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more
  • Take on the World: Compete Globally with Customer Experience Management
    Broadcast on Oct 17, 2013 with Liz High
    This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more
  • How to Avoid the Pitfalls of a Bad RFP
    Broadcast on Oct 3, 2013 with Cal Harrison This online marketing seminar received 3.5 star(s)
    This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • How to Harness Big Data for Your B2B CRM Efforts
    Broadcast on Dec 13, 2012 with Cyndi W. Greenglass This online marketing seminar received 3 star(s)
    This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

    more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

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  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

    more
  • MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers
    Broadcast on Feb 9, 2012 with Jeff Rohrs This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

    more
  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
  • The State of the Thank You Economy
    Broadcast on Sep 22, 2011 with Gary Vaynerchuk This online marketing seminar received 5 star(s)
    Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
  • How to Strengthen Customer Experience on Four Social Media Platforms
    Broadcast on Jul 28, 2011 with Linda Ireland This online marketing seminar received 5 star(s)
    Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • The Art of Enchantment
    Broadcast on Jun 2, 2011 with Guy Kawasaki This online marketing seminar received 4.5 star(s)
    With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. more

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