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Online Marketing Seminars

Access thousands of our customer relationships online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Online Marketing Seminars: Customer Relationships

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  • Single Customer View: The Missing Link to Cross-Channel Success
    Broadcast on Jun 30, 2015 with Martin Gilliard, Matt Tipperreiter
    Join us for this free seminar to learn how to build a single customer view. You'll discover why understanding your customers' behavior across channels—and linking that understanding at an individual level—is core to the success of any cross-channel marketing strategy. Sponsored by Experian Marketing Services more
  • Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
    Broadcast on Jun 18, 2015 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more
  • The Official Explorer's Guide to Modern Marketing
    Broadcast on Jun 16, 2015 with Jamie Bradley
    Join us for this free seminar to learn how to harness the power of email inboxes, landing pages, and new tools on the marketing horizon to become an expert guide for your most valuable customers. By using smart automation, segmentation, and dynamic content in your emails, you'll be ready to lead the most amazing digital expedition! Sponsored by Emma more
  • Your Mission: Defeat the Top Five Data Villains
    Broadcast on Jun 9, 2015 with Sean Crowley, Barbara Ellis
    Join MarketingProfs for this free seminar as we rank the top five most evil data villains and prepare you to take them down with your superior brainpower (invisibility is not required for this mission). Sponsored by Dun & Bradstreet NetProspex more
  • Learn How to Create a Successful 'Voice of the Customer' Program
    Broadcast on Jun 2, 2015 with Jonathan Hinz, Ian MacDonald
    Join us for this free seminar to learn how to implement a formal VoC strategy that allows you to listen, measure, and act. You'll discover that once a strategy is defined, it becomes much easier to correlate increases in revenue and decreases in cost back to your VoC programs. Sponsored by Trustpilot more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on May 27, 2015 with David Pyrzenski
    Join us for this free seminar as we reveal three secrets to effectively measuring marketing's impact on revenue. You'll learn how to pull all your data together to prove the worth of your campaigns and ensure your seat at the strategy table. Sponsored by Silverpop more
  • Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
    Broadcast on May 19, 2015 with Jen Gray, Jordan Reed
    Join us for this free seminar to learn how to give everyone who interacts with your brand the tools and desire to easily refer your brand. You'll also discover how to gather referral and social data for a better understanding of your customers. And best of all, you'll learn how a referral program can help you drive customer acquisition and revenue. Sponsored by Extole more
  • Five Ways to Justify Your Event Spend
    Broadcast on May 12, 2015 with Justin Gonzalez
    Join us for this free seminar and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness, so you can defend your spend. Sponsored by DoubleDutch more
  • UnMarketing: Stop Marketing, Start Engaging
    Broadcast on May 5, 2015 with Scott Stratten
    Join us for this free seminar as we discuss both online and offline methods of staying in front of your target audience. From social media to traditional local events, learn proven ways to build customer relationships and loyalty, so when they are ready to buy, they choose you. Sponsored by Sitecore more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more
  • Take on the World: Compete Globally with Customer Experience Management
    Broadcast on Oct 17, 2013 with Liz High
    This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more
  • How to Avoid the Pitfalls of a Bad RFP
    Broadcast on Oct 3, 2013 with Cal Harrison This online marketing seminar received 3.5 star(s)
    This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • How to Harness Big Data for Your B2B CRM Efforts
    Broadcast on Dec 13, 2012 with Cyndi W. Greenglass This online marketing seminar received 3 star(s)
    This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

    more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

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  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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  • MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers
    Broadcast on Feb 9, 2012 with Jeff Rohrs This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

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  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more

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