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  • Using Visual Stories to Create an Urge to Act
    Broadcast on Apr 24, 2014 with Andrew Davis
    This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue. more
  • The Eight Second Challenge
    Broadcast on Apr 1, 2014 with Christopher Lester
    The average attention span of our fellow humans is now shorter than that of a goldfish! Luckily, this modern marketing challenge can be tackled. Join us for The Eight Second Challenge, a free seminar, to get current data on the power of email and real-life examples of successful B2B campaigns. more
  • The Missing Link: Why Your B2B Marketing Tactics Won't Lead to Revenue
    Broadcast on Mar 19, 2014 with Christine Crandell, Amit Varshneya
    Join us for this free seminar to learn why the buyer's journey is the linchpin of all your marketing activity. Discover how understanding this journey will provide you with insight you can leverage to produce campaigns that yield and technology solutions that deliver. Sponsored by Demandbase more
  • How to Develop Effective Content for Each Stage of the Buying Journey
    Broadcast on Mar 13, 2014 with Shelly Kramer This online marketing seminar received 5 star(s)
    This PRO seminar will provide you with a solid understanding of how to develop the kind of content you need to propel your buyers along a path to purchase. You'll also learn how you can create content to retain these customers for a long time to come. more
  • Content Marketing Trends to Kick-Start Your Communications Plan
    Broadcast on Jan 16, 2014 with Gini Dietrich This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to give your communications plan a kick-start. Join us to draw inspiration from the best approaches and tactics in content marketing today. more
  • MarketingProfs University: How to Make Your Content the Belle of the Marketing Ball
    Broadcast on Dec 5, 2013 with Andy Ford This online marketing seminar received 4.5 star(s)
    This PRO seminar and live kickoff class for MarketingProfs University's Content Marketing Crash Course will focus on current tools and best practices that will help you drive great content to your target audience. more
  • Taming the Content Beast: How to Avoid Content Creation Overload
    Broadcast on Aug 29, 2013 with Kim Gusta This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll get actionable advice on how to efficiently engage your buyers—and avoid feeling overwhelmed—when compelling content is on the menu. more
  • Getting Flexible: Working Content into Responsive Design
    Broadcast on Apr 18, 2013 with Sara Wachter-Boettcher This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more
  • How to Stand Out, Get Results, and Have Fun With Your Content Marketing
    Broadcast on Feb 28, 2013 with Hunter Boyle This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more
  • MarketingProfs University: The Daring Brand's Guide to Creating Content Worth Sharing
    Broadcast on Dec 6, 2012 with Ann Handley This online marketing seminar received 4.5 star(s)
    In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing. more
  • Using Crowdsourcing to Develop and Enhance Your Content
    Broadcast on Sep 27, 2012 with David Bratvold This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. more
  • Solutions to 10 Confounding Content Marketing Challenges
    Broadcast on Aug 16, 2012 with Stephanie Tilton, Ann Handley This online marketing seminar received 5 star(s)
    Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing
    Broadcast on May 10, 2012 with Ginny Redish This online marketing seminar received 5 star(s)
    This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

    more
  • B2B Social Media Power Hour
    Broadcast on Feb 2, 2012 with David B. Thomas, Nichole Kelly, Tim Washer This online marketing seminar received 5 star(s)
    Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing. more
  • MarketingProfs University: Presentations That Resonate With Me! How to Persuade Any Audience
    Broadcast on Nov 18, 2011 with Nancy Duarte This online marketing seminar received 5 star(s)
    Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience. more
  • The Next Generation of Landing Pages: What's New, What's Hot, What's Performing
    Broadcast on Nov 10, 2011 with Scott Brinker This online marketing seminar received 5 star(s)
    Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
  • MarketingProfs University: How to Build and Maintain a Thriving Content Ecosystem
    Broadcast on Nov 3, 2011 with Ann Handley, Matthew T. Grant This online marketing seminar received 4.5 star(s)
    Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • MarketingProfs University: How to Become a Content Juggernaut
    Broadcast on Jun 16, 2011 with Mitch Joel This online marketing seminar received 2 star(s)
    Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • MarketingProfs University: Content Rules! How to Create the Right Kind of Content
    Broadcast on Dec 3, 2010 with Ann Handley, C.C. Chapman This online marketing seminar received 5 star(s)
    Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more

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