This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more

In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more

In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing. more

In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. more

Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions. more

Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more

This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more

Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience. more

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more

Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have. more

You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more

Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more

Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more

Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more

Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more

Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more

Content strategies can cause some of the biggest pain points for our organizations and projects. In this session, you'll discover several ways you can start taking advantage of content strategy's core tools and processes right now to see immediate, measurable results. more

You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more

Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more

What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more

Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more