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Online Marketing Seminars

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Online Marketing Seminars: Web Sites

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  • Going All In: How to Avoid the Perils of a Website Redesign
    Broadcast on May 7, 2015 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!) more
  • Brain Science and Web Marketing
    Broadcast on Feb 26, 2015 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing. more
  • How to Use Testing to Improve Website Conversions
    Broadcast on Dec 11, 2014 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately. more
  • MarketingProfs Makeover: The Chemistry of the Landing Page
    Broadcast on Feb 27, 2014 with Brian Massey This online marketing seminar received 5 star(s)
    This PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages. more
  • The Power of More: How Knowing More About Your Website Visitors Drives Greater ROI
    Broadcast on Jun 20, 2013 with Marc Engelsman, Ben Yurchak This online marketing seminar received 3.5 star(s)
    This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI. more
  • MarketingProfs University:  Creating a Winning Web Presence
    Broadcast on Apr 12, 2012 with Philippa Gamse This online marketing seminar received 4 star(s)
    This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
  • The Next Generation of Landing Pages: What's New, What's Hot, What's Performing
    Broadcast on Nov 10, 2011 with Scott Brinker This online marketing seminar received 5 star(s)
    Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • MarketingProfs University: How to Become a Content Juggernaut
    Broadcast on Jun 16, 2011 with Mitch Joel This online marketing seminar received 2 star(s)
    Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • Managing Your Reputation in a Social World
    Broadcast on Mar 10, 2011 with Christine B. Whittemore This online marketing seminar received 5 star(s)
    This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
  • Cure for the Common Website: Using Personas to Boost Site Performance
    Broadcast on Feb 10, 2011 with Mark O'Brien This online marketing seminar received 4.5 star(s)
    Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
  • Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
    Broadcast on Jan 13, 2011 with Seth Godin This online marketing seminar received 5 star(s)
    In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • MarketingProfs University: Content Rules! How to Create the Right Kind of Content
    Broadcast on Dec 3, 2010 with Ann Handley, C.C. Chapman This online marketing seminar received 5 star(s)
    Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Sure-Fire Tips for Increasing Your Web Conversions
    Broadcast on Sep 30, 2010 with Amy Africa This online marketing seminar received 4.5 star(s)
    Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions. more
  • New YouTube Features That Will Make You Stand Out from the Crowd
    Broadcast on Jun 10, 2010 with Michael Miller This online marketing seminar received 4.5 star(s)
    Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products. more
  • Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
    Broadcast on Jun 3, 2010 with Avinash Kaushik This online marketing seminar received 5 star(s)
    Learn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!). more
  • Leading Them by the Nose: How Web Visitors Follow the Scent of Information
    Broadcast on Mar 4, 2010 with Jared Spool This online marketing seminar received 2.5 star(s)
    Got Web content? Are visitors successful finding it, or do they give up and hit the Back button? more
  • High-Performance Landing Pages that Boost Your Bottom Line (FREE)
    Broadcast on Nov 19, 2009 with Michael Goodman, Anna Talerico This online marketing seminar received 5 star(s)
    Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer. more
  • Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust
    Broadcast on Oct 29, 2009 with Erin Anderson This online marketing seminar received 5 star(s)
    You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
  • Create Once, Deliver Twice: Spreading Content Across Social Networks
    Broadcast on Sep 3, 2009 with C.C. Chapman This online marketing seminar received 5 star(s)
    Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
  • Cracking the Code: Web Analytics for Paid Search Advertising
    Broadcast on Jun 25, 2009 with Avinash Kaushik This online marketing seminar received 5 star(s)
    Are you measuring the right things in your Pay-Per-Click campaigns? It's time to find out—and easily improve your ROI. more
  • Behind the Online Curtain: Secrets for Building a Successful Webinar Program
    Broadcast on Apr 23, 2009 with Ann Handley, Shelley Ryan This online marketing seminar received 5 star(s)
    Who is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session. more

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