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Online Seminars: Advertising

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  • Rethink the Funnel: A New Perspective on Attribution
    Broadcast on Mar 25, 2014 with Seph Zdarko
    Join us for this free seminar and learn how to measure the true impact of your prospecting and retargeting efforts for improved campaign performance. Sponsored by Quantcast more
  • Five Tips for Solving Today's Multichannel B2B Marketing Challenges
    Broadcast on Mar 4, 2014 with Ruth P. Stevens, Jeff Adee
    Join us for this free seminar where we'll cover the thorniest problems facing multichannel B2B marketers today. You'll learn a variety of best practices and helpful solutions to overcome these obstacles and drive success. Sponsored by Infogroup Targeting Solutions more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
    Broadcast on Jul 1, 2010 with Bill Leake This online marketing seminar received 3.5 star(s)
    Learn solid tactics that you can use to put a new pep in your pay per click step. Insights and concepts will be illustrated with real examples of companies like yours. You'll leave with sharp ideas that you can implement right away, and an opportunity to achieve double, if not triple, digit improvements in your monthly PPC campaigns. more
  • New YouTube Features That Will Make You Stand Out from the Crowd
    Broadcast on Jun 10, 2010 with Michael Miller This online marketing seminar received 4.5 star(s)
    Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products. more
  • Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
    Broadcast on Dec 10, 2009 with Carla White This online marketing seminar received 5 star(s)
    Think putting your brand in someone's pocket is impossible? Maybe not! more
  • It's All About the Click: Fundamentals of Paid Search Marketing
    Broadcast on Jun 4, 2009 with George Seybold This online marketing seminar received 4.5 star(s)
    Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more
  • How to Create Advertising Campaigns  that Make Men Do What You Want
    Broadcast on May 28, 2009 with Steve McNamara This online marketing seminar received 5 star(s)
    Now's your chance to learn how to think like the Creative Director of a bigshot ad agency. more
  • Mobile Marketing: How to Harness the Power of the Small Screen
    Broadcast on Nov 20, 2008 with Michael Foschetti This online marketing seminar received 3.5 star(s)
    Mobile is becoming a powerful and personal channel for direct response marketing.  Have you added it to your mix yet?  Learn how! more
  • How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
    Broadcast on Nov 6, 2008 with Ruth Stevens This online marketing seminar received 5 star(s)
    How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
  • Customer Carewords: Words on the Web that Make the Sale
    Broadcast on Dec 13, 2007 with Gerry McGovern This online marketing seminar received 5 star(s)
    You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
  • Small Business Series: How to Advertise on a Modest Budget
    Broadcast on Oct 19, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own. more
  • Marketing Through Stories: The Selling Power of Narrative
    Broadcast on Mar 22, 2007 with Andrea Learned This online marketing seminar received 4.5 star(s)
    This seminar will show you how to uncover your own stories. Marketing-to-women expert and prolific storyteller Andrea Learned will translate what she knows about targeting women into wisdom for targeting any market. more
  • Search Marketing Essentials for Online Retailers
    Broadcast on Feb 8, 2007 with Stephan Spencer, George Michie This online marketing seminar received 4 star(s)
    Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more
  • Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
    Broadcast on Feb 1, 2007 with Ruth Stevens This online marketing seminar received 4 star(s)
    In this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
  • Hitchhiker’s Guide to the Metaverse: Second Life for Marketers
    Broadcast on Jan 11, 2007 with Greg Verdino This online marketing seminar received 4 star(s)
    In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
  • Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
    Broadcast on Dec 14, 2006 with Shari Altman This online marketing seminar received 2.5 star(s)
    In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market. more
  • BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman
    Broadcast on Oct 26, 2006 with Mary Brown, BOOM This online marketing seminar received 4 star(s)
    Mary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
  • Advanced Topics in Paid Search Marketing
    Broadcast on Mar 9, 2006 with Larry Becker, George Michie This online marketing seminar received 4 star(s)
    For those who have experience with paid search, but need to get advanced techniques and knowledge. more
  • Essentials of Paid Search Marketing
    Broadcast on Mar 8, 2006 with Alan Rimm-Kaufman, Larry Becker This online marketing seminar received 4 star(s)
    We’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch. more
  • Partnership Brand Marketing:  How to Connect Your Brand to Other Brands to Win Customers
    Broadcast on Jan 12, 2006 with Gregory Pollack This online marketing seminar received 2.5 star(s)
    This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base. more
  • Reach the Big Spenders:  How to Market to Women from 50 to 75
    Broadcast on Dec 1, 2005 with Marti Barletta This online marketing seminar received 4 star(s)
    Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more

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