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Online Seminars: Market Research

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  • Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
    Broadcast on Jan 23, 2014 with Jeffrey Hayzlett This online marketing seminar received 4.5 star(s)
    This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • Managing Your Reputation in a Social World
    Broadcast on Mar 10, 2011 with Christine B. Whittemore This online marketing seminar received 5 star(s)
    This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
  • Get to Know Your Customers: Connecting Market Research to Business Growth
    Broadcast on Aug 5, 2010 with Bill Alberti This online marketing seminar received 4 star(s)
    Learn how to frame market research in terms of profitable impact. You'll discover how to establish the connection between using research to understand your customers and improved business performance. more
  • Segmenting the Hispanic Market:  What the Numbers Really Mean
    Broadcast on Jul 12, 2007 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.

    We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals. more
  • Small Business Series: Do-It-Yourself Market Research
    Broadcast on Jun 22, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    The amount you spend on market research isn't the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.

    This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve. more
  • Demystifying Website Usability:  Rapid Research for Marketers
    Broadcast on Jul 25, 2006 with Kelly Goto This online marketing seminar received 5 star(s)
    Veteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
  • Conducting Online Research the Right Way
    Broadcast on Jun 1, 2006 with Carey Azzara This online marketing seminar received 2 star(s)
    This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study. more
  • Marketing Research the Guerrilla Way
    Broadcast on May 11, 2006 with Robert Kaden This online marketing seminar received 2 star(s)
    Robert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget. more
  • Make GOOGLE Your Most Powerful Market Research Tool
    Broadcast on Sep 15, 2004 with Stephan M. Spencer, Nancy Blachman This online marketing seminar received 4 star(s)
    Learn how you can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. more
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