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  • Why 'Process' Isn't a Dirty Word: Five Tips to Get Back Time to Be Creative
    Broadcast on Aug 19, 2014 with Cindy Hung, Raechel Duplain
    Join us for this free seminar and learn how to put the right amount of structure in place to increase productivity and free up more time for you and your colleagues to be creative. After all, you will never reach your goals if you don't have time to give your prospects and customers something fresh and engaging. Sponsored by AtTask more
  • Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
    Broadcast on Apr 11, 2007 with Dana VanDen Heuvel This online marketing seminar received 4 star(s)
    Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media. more
  • e-Newsletters:  Get Attention and Build Loyalty
    Broadcast on Feb 22, 2007 with Nick Usborne This online marketing seminar received 4.5 star(s)
    During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more
  • Crash Course #6:  Direct Marketing Creative Savvy
    Broadcast on Jan 25, 2007 with Lee Marc Stein This online marketing seminar received 3 star(s)
    This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more
  • Best Practices in Web Content:  Beauty Doesn't Matter  (much)
    Broadcast on Dec 7, 2006 with Gerry McGovern This online marketing seminar received 4.5 star(s)
    This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management. more
  • Killer Web Content: Make the sale. Deliver the service. Build the brand.
    Broadcast on Dec 6, 2006 with Gerry McGovern This online marketing seminar received 4 star(s)
    Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
  • Crash Course #3:  How to Craft a Compelling Direct Marketing Offer and Call-to-Action
    Broadcast on Nov 30, 2006 with Cyndi Greenglass This online marketing seminar received 5 star(s)
    In this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more
  • Email Marketing Success:  10 Campaigns Examined for Better and for Worse
    Broadcast on Aug 24, 2006 with Stephan Spencer This online marketing seminar received 4 star(s)
    This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more
  • Demystifying Website Usability:  Rapid Research for Marketers
    Broadcast on Jul 25, 2006 with Kelly Goto This online marketing seminar received 5 star(s)
    Veteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
  • 12 Creative Campaigns Up Close:  Analyzing Direct Marketing Communications
    Broadcast on Jul 6, 2006 with Ruth Stevens This online marketing seminar received 2 star(s)
    In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more
  • Behind the Wheel of Web Redesign:  What Drives Success
    Broadcast on Oct 6, 2005 with Kelly Goto This online marketing seminar received 4.5 star(s)
    The seminar focuses on understanding how business goals translate into an iterative web development process targeting short term goals with long term vision. more
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