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Access hundreds of our General Management resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Online Seminars: General Management

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  • Is Your Database Delivering? Essential Elements of a Hardworking B2B Database
    Broadcast on Mar 10, 2015 with Ruth P. Stevens
    Join us for this free seminar to discover the essential elements you need in your database, and why. We will review data at three levels: the enterprise, the account, and the individual contacts. You will learn where to find this data internally and externally, how to fill in any (inevitable) gaps, and how to keep your data fresh. You'll also get real-world examples of how data is used to drive awesome results. Sponsored by Infogroup Media Solutions more
  • Best Practices Are Killing Marketing—It's Time to Get Agile
    Broadcast on Feb 17, 2015 with Donna Pahel, Joakim Holmquist
    Join us for this free seminar as we discuss how agile marketing can help deliver customer-centric digital experiences based on the unique needs and wants of your customers. We will discuss common customer challenges, and demonstrate how those challenges are solved with a combination of people, process, and technology. Sponsored by EPiServer more
  • Why Events Are the Best B2B Marketing Channel in the World
    Broadcast on Feb 17, 2015 with Jennifer Hawkins, Justin Gonzalez
    Join us for this free seminar to learn how to get your entire organization excited about and contributing to your corporate events. You'll discover how these events impact every part of the customer journey and what tools, tactics, and strategies (from mobile to social) you can use to ensure killer results. After this seminar, you'll be able to enthusiastically explain why events truly are the best B2B marketing channel in the world. more
  • Leading a Culture of Innovation
    Broadcast on Jan 29, 2015 with Sir Ken Robinson This online marketing seminar received 5 star(s)
    In this PRO seminar, Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his personal experience working with some of the world's leading organizations in the corporate, educational, and cultural industries, Sir Ken will share basic practices that drive the most innovative organizations ahead of the pack. He'll explain the core roles of creative leaders, and present a three-tier strategy to generate systemic innovation across the whole organization. more
  • Strategy and Campaign Assessment: Re-Upping Your Marketing Game
    Broadcast on Jan 20, 2015 with Jodi Wearn
    Join us for this free seminar to learn a framework for evaluating and improving your digital marketing efforts. You'll discover how to assess and improve engagement, your creative (content), your database (list building), and your marketing tools (automation). Make 2015 the year you take your marketing to the next level. Sponsored by Silverpop more
  • Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
    Broadcast on Jan 23, 2014 with Jeffrey Hayzlett This online marketing seminar received 4.5 star(s)
    This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
  • The New Business Development Ecosystem
    Broadcast on Aug 15, 2013 with Mark O'Brien This online marketing seminar received 5 star(s)
    This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM. more
  • The NEW New Rules of Marketing and PR for 2013
    Broadcast on Jul 25, 2013 with David Meerman Scott This online marketing seminar received 5 star(s)
    David Meerman Scott, author of the internationally best-selling book, The New Rules of Marketing & PR, will share what's NEW with the New Rules in this PRO seminar. more
  • MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and Engage
    Broadcast on Feb 14, 2013 with Michael Weiss This online marketing seminar received 5 star(s)
    This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas. more
  • How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
    Broadcast on Nov 15, 2012 with Elaine Fogel This online marketing seminar received 4.5 star(s)
    This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business. more
  • Not Your Father's B2B: Building Business in Today's New World of Marketing
    Broadcast on Aug 2, 2012 with B2B Forum Speakers This online marketing seminar received 5 star(s)
    Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
  • Six Steps to Creative Problem Solving
    Broadcast on May 24, 2012 with Alicia Arnold This online marketing seminar received 4.5 star(s)

    In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
  • MarketingProfs University: Killing Giants—Outmaneuvering Larger Competitors
    Broadcast on Jan 12, 2012 with Stephen Denny This online marketing seminar received 3.5 star(s)
    Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class. more
  • How to Rapidly Grow Your Business by NOT Marketing
    Broadcast on Aug 11, 2011 with Michael Stelzner This online marketing seminar received 5 star(s)
    Uncover the secrets to quickly grow a loyal following AND your business as Michael Stelzner shares the strategy he used to transform Social Media Examiner into one of the world's top blogs in this PRO seminar. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • The Truth About Leads
    Broadcast on Mar 17, 2011 with Dan McDade This online marketing seminar received 5 star(s)
    Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
  • How To Be a Social Media Strategist, Not the Social Help Desk
    Broadcast on Jan 27, 2011 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan. more

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