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How Much Do You Know About LinkedIn? [Slide Show]

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130110-0 Intro

LinkedIn, like any other networking site, has its proponents and detractors. But before you write it off, consider this LinkedIn data assembled by Website-Monitoring.com in helpful infographic form. Here are some key takeaways.

130110-1 LinkedIn Demographics

LinkedIn Demographics

LinkedIn users are a well-educated bunch: Half have bachelor degrees and nearly 30% have graduate degrees. They're also well distributed across career paths. You can probably find the types of connections you're looking for.

130110-2 LinkedIn's Global Reach

LinkedIn's Global Reach

It's important to understand just how far your network can extend. Although the United States has the greatest number of users, Americans are still only a plurality in the LinkedIn universe. Would your business or career benefit from targeting the 63% of users who live outside US borders?

130110-3 Top 10 LinkedIn Countries

Top 10 LinkedIn Countries

Despite the number of languages on offer, most LinkedIn users come from Anglophone countries. The top 5 are the United States, India, the United Kingdom, Canada, and Australia. In other words, odds are that foreign LinkedIn users speak your language.

130110-4 LinkedIn's Advertising Potential

LinkedIn's Advertising Potential

LinkedIn has a quality audience, 82% of whom know the site has advertising. Even better, 60% of users have clicked on a LinkedIn ad. All that to say... advertising in this highly targeted space might be a useful element in your marketing mix.

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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