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  • by Scott Petinga
    Virgin Mobile will launch a program dubbed "SugarMama" that allows customers to get 75 minutes of airtime For those of you who are not familiar with Virgin Mobile, that basically equates to $7.50 or $0.10 per minute for the In order to obtain thier FREE minutes, a customer will have ... more
  • by Mack Collier
    When I first started blogging I read all manner of advice and 'rules' for having a successful blog. Some of these rules worked, some of them But few of these 'lists' were actually written from the point of view of someone who had a blog. That's where this list is ... more
  • by Ann Handley
    Yesterday, Verizon launched a new cell-phone service that will chaperone your kids (and alert you if they wander beyond a perimeter that you set for them, Poynter's Al Meanwhile, the Boston ast week ran a piece about how state and national ruling bodies for youth soccer leagues have recommended that ... more
  • by Tris Hussey
    Gee, heard any news on the blogosphere this weekend? No? Really? Well, here's the two-cent Uber-blogger Robert Scoble was offered, and accepted, a VP position at start-up , leaving Microsoft after about three Here's the thing that you, as a marketer, to learn from this. The rumours started Saturday . ... more
  • by Ann Handley
    When I was a kid growing up in the '70s, and my parents' friends would ask me the inevitable question, "So, what do you want to be when you grow up?" I would look them square in the eye and say definitively, "I want to be a Well, that's not ... more
  • by Eric Frenchman
    Two interesting articles came out the last few days and I finally got around to writing about The first comes courtesy of Adrants YouTube May Become Biggest Medium for Presidential ; the second one was sent to me by my friend Art. M from the Washington Post called Technology Sharpens ... more
  • by Gerry McGovern
    The key revolution of the Web is customer empowerment and The Web empowers the customer more than it empowers the organization. The implications are There is one trend above all others that marks this out as the age of the Web. It is customer power. It is the informed, empowered, ... more
  • by Toby Bloomberg
    For marketers, the first step in understanding social is listening in on the conversations that are taking place with our Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable information. Monitoring the blogosphere can offer ... more
  • by Suzanne Lowe
    Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own Not to mention images that record real-time dramatic events like the largest chick killing its youngest sibling in order to get more food and protection from Mommy and Daddy This is ... more
  • by David Armano
    What kind of first impression does your blog make? And do design + usability I'm going to answer the question I just posed. Design and usability Why am I so confident about this answer? Because in addition to common sense, communications design has been my world for close to 14 ... more
  • by Allen Weiss
    E-book evangelists are still at it. They still think that e-books will make regular old paper books This, according to an article in the International Herald Tribune by Alex . The evangelists believe, as did those who pushed the original SoftBook back in 2000-2001, that people will now want to ... more
  • by Jonathan Kranz
    Yesterday I played hooky from ...and attended the annual meeting of the Connecticut League of History Organizations, held at the New England Air . There, the president of the museum welcomed us with a warm yet provocative In sum, he said that museum attendance is declining (which solicited many sympathetic ... more
  • by William Arruda
    The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and The affiliation will have Madonna's dancers clad in H&M clothing. Madonna promotes the importance of personal branding in her comments about the deal "Partnering up with H&M feels like a ... more
  • by Tom Peters
    The hardback was published in 2005; the softback this year. I unflinchingly anoint it a "Top 5" biz ...for the last couple of years. " Naked in the , by entrepreneur and wildly successful BigCo exec Robin It is by far (assuming I know the turf, which I think I ... more
  • by Paul Barsch
    The competitive intelligence produced internally by most companies can be considered useless or near useless... more
  • by Lee MarcStein
    There are two kinds of people in the U.S. No, not Red Staters and Blue Staters, but people who are comfortable with responding to and buying from direct response advertising vs. people who are not at all comfortable. Let's call the latter group "people who need people." more
  • by Karl Long
    One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the This is referred to by industrial and product designers as the OOBE or the Out Of Box Experience. There are a couple of notable companies that give good OOBE, Apple being , ... more
  • by Allen Weiss
    I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, As a result, the survey results they will get from me (and everybody else who fills out the survey) will be relatively useless as Here is the ... more
  • by Karl Long
    Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has been doing music podcasts for a while. Managing the Grey is about "new media, social marketing, no-control PR." Hmm....those are some more terms to add to the ever growing list ... more
  • by Elaine Fogel
    Insulting your now approach is new to I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in The magazine, which targets 20 to 30-somethings is "dedicated to creating a resource guide for the culture, image, ... more
  • by Ted Mininni
    "Cars" will likely become a hot branded entertainment vehicle because it's got it all. Great theme, lots of consumer passion; a tale parents will want their kids to see since it has a great moral to the story. more
  • by Andrea Learned
    The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, presents isn't some shocking new concept for any of you who live in the real world, right...? Still, marketers are having trouble even acknowledging there might be something other than ... more
  • by Eric Kintz
    "Thou shall post every day" is the most fundamental and most well known principle of Every new blogger is warned about "the" ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind the examples of successful bloggers, like ... more
  • by Mike Wagner
    And said branding was dead nearly two years Maybe so, but isn't so There seems to be enough left of branding to "irritate" Johnnie , agitate Alan and ignite Neil earthly branded I've met a few business leaders who wished branding were dead. "It's confusing. Everyone tells me it's important ... more
  • by Karl Long
    It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from really has come to encompass several hard to understand concepts. Ideas like Ajax, tagging, mashups...all the technologies that make Web sites seem more expressive, interconnected, and social. Web 2.0 ... more

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