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  • by Lee MarcStein
    There are two kinds of people in the U.S. No, not Red Staters and Blue Staters, but people who are comfortable with responding to and buying from direct response advertising vs. people who are not at all comfortable. Let's call the latter group "people who need people." more
  • by Karl Long
    One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the This is referred to by industrial and product designers as the OOBE or the Out Of Box Experience. There are a couple of notable companies that give good OOBE, Apple being , ... more
  • by Allen Weiss
    I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, As a result, the survey results they will get from me (and everybody else who fills out the survey) will be relatively useless as Here is the ... more
  • by Karl Long
    Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has been doing music podcasts for a while. Managing the Grey is about "new media, social marketing, no-control PR." Hmm....those are some more terms to add to the ever growing list ... more
  • by Elaine Fogel
    Insulting your now approach is new to I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in The magazine, which targets 20 to 30-somethings is "dedicated to creating a resource guide for the culture, image, ... more
  • by Ted Mininni
    "Cars" will likely become a hot branded entertainment vehicle because it's got it all. Great theme, lots of consumer passion; a tale parents will want their kids to see since it has a great moral to the story. more
  • by Andrea Learned
    The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, presents isn't some shocking new concept for any of you who live in the real world, right...? Still, marketers are having trouble even acknowledging there might be something other than ... more
  • by Eric Kintz
    "Thou shall post every day" is the most fundamental and most well known principle of Every new blogger is warned about "the" ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind the examples of successful bloggers, like ... more
  • by Mike Wagner
    And said branding was dead nearly two years Maybe so, but isn't so There seems to be enough left of branding to "irritate" Johnnie , agitate Alan and ignite Neil earthly branded I've met a few business leaders who wished branding were dead. "It's confusing. Everyone tells me it's important ... more
  • by Karl Long
    It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from ...it really has come to encompass several hard to understand concepts. Ideas like Ajax, tagging, mashups...all the technologies that make Web sites seem more expressive, interconnected, and social. Web 2.0 ... more
  • by Laurel Delaney
    That is, on going global. Most people "I find it too risky; I don't know how to get paid; I have no clue as to where to go ...or I'm just flat-out How do you overcome these fears? Pick one problem area and deal with it. If your concern is ... more
  • by Leigh Duncan-Durst
    Lately, I've been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Experiencing new cities is always interesting, and finding small business that offer great experience is my equivilent of treasure hunting.... This week, I encoutered a little experience gem we may well see more of ... more
  • by David Armano
    Seth Godin extends an invitation to participate on his blog. It's leading by example–good for bloggers ...Seth Godin's last post includes the option to post comments! I'm heartned by this gesture. In Seth's most recent post, he cites that bloggers should "Include comments so your blog becomes a virtual water ... more
  • by Eric Frenchman
    I saw this post over at Reuters this week titled Virgin Mobile Introduces Ad-Subsidized Calls and my initial reaction was that it is a lame It conjured up memories of . After I ignored the sick feeling in my stomach, I thought about it for a few minutes and decided, ... more
  • by Ted Mininni
    Forging emotional connections with customers is the primary focus at P&G now, for all of the corporate giant's brands. more
  • by Sara Holoubek
    This week Business Week reported on Google's slow offline ...in particular, the Google Publication Ads program, where marketers can bid for print media slots. Having both an agency and search background, this comes as no Picture Google makes the announcement that the Publication Ads auction is open for business. What ... more
  • by David Armano
    Adweek recently announced that Organic's Colleen DeCourcy will take the new role of chief experience at It's a sign that the battle for Agency 2.0 is in full swing. There are a lot of definitions floating around about what Agency 2.0 For what it's worth–I'll offer up my unofficial version. ... more
  • by Harry Joiner
    Lately I have been up to my eyeballs in truly epic Lots of hiring activity going on out there at the VP One VP of Marketing search in particular has me feeling like the ball boy at Wimbledon, with a worldclass Fortune 500 company on the client side of the ... more
  • by Karl Long
    Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" Are they obsessed with based "orgies" for the senses and missing the boat a little on the "new" marketing, the conversational marketing, the blog marketing, the social software, I was listening to ... more
  • by Ann Handley
    Marion points to an interesting and sensible conversation about MySpace between UC-Berkeley PhD student " danah boyd and MIT's Henry In her post, Marion mulls over some related yet compelling * If calls to restrict access to certain sites (like MySpace) from schools and libraries are successful, would those children ... more
  • by Mack Collier
    Are you always the best source for your marketing I've already talked about the need to join your as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to understand you. This ... more
  • by Suzanne Lowe
    Recently I attended the Boston chapter meeting of the PM The topic was using the Internet to market a professional services firm. One of the session's speakers, Paul Dunay, the Director of Global Field Marketing for who also writes his own , made a comment that I found simply astounding. ... more
  • by Lee MarcStein
    It's my theory that MOST of the people who respond to direct marketing efforts are optimists more
  • by Eric Ward
    Last week's Link Whore really made me re-think At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or And who is to say what is acceptable and what isn't? What works is what's acceptable, and ... more
  • by Jim Kukral
    Value. It's such a subjective What you consider valuable, others may not, and vice versa. The only way to really level the playing field is to agree upon a decided definition of the term. Easier said then In this case, , the 800 lb. gorilla of search wants you to ... more

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