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  • by Tom Ehrenfeld
    As a business writer, I've always cared as much about writing as I do about business. In fact, I took the discipline of writing seriously long before seeing the practice of business as a dynamic activity. Today I care about And so, when looking for good business writing in other ... more
  • by Harry Joiner
    As a #0000ff;" marketing , increasingly I am seeing resumes in Word format that contain testimonials about the candidate at the end of the document.  Great The most effective testimonials have live to the profiles of those people providing the These same testimonials are also embedded into the candidate's Linked-in ... more
  • by Laurel Delaney
    The lure of selling internationally is What easier way to expand your marketplace than to move beyond the United States? The numbers speak for themselves - a market of billions rather than millions. As the late but oft-quoted business guru Peter Drucker "E-commerce does not merely master distance, it eliminates ... more
  • by Harry Joiner
    This is ZoŽ Goldring here, one of the #0000ff;" over at #0000ff;" with the honor of posting for Harry this The big kerfluffle made by Apple and Google recently to protect their brand names (thanks for the #0000ff;" #0000ff;" ), got me thinking again about personal brand and protecting your ... more
  • by Elaine Fogel
    At a local PR seminar this week, the speaker discussed a few of his company's corporate case studies, most of which focused on new technology and communication It isn't the first time I've heard marketers refer to their PR activities in podcasting, online social sites (like MySpace), and other new ... more
  • by Suzanne Lowe
    Last night, I saw a 30-second TV ad called on Visa's new "Life takes Visa" Maybe my brain has been cramped these past few days, but I reacted as negatively to this pitch as I did to seeing yesterday the marcom materials for Jeffrey Gitomer's new . (And I'm a ... more
  • by Tris Hussey
    MarketWire has announced that they will give the option of distributing press releases to social sites like Digg, Newsvine, and other related My friend B.L. Ochman doesn't like the (at all, in the least, I'm not so sure.†Will the users of those sites just rebel?† Will they ignore them?† Who ... more
  • by Eric Frenchman
    I'm back from the All Things conference and it was very The panel I was on discussed best practices in online political advertising. On the panel with me was Ben Katz, from (a web site in a box solution) and a woman from a Washington based-buying group who pinch-hit ... more
  • by Eric Ward
    "Help, our site was penalized by Google. We used to be ranked on page one but now we are on page 10 and it's killing I heard this same plea 20 times at the most recent Search Engine Strategies San Jose Some of you live in a state of constant ... more
  • by John Jantsch
    Lots has been published about the value or hype of MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa's Practical Podcasting for Marketers. In typical Sherpa fashion, it's a well-thought-out collection of the usual suspects and should act as a nice guide to encourage someone to look ... more
  • by Paul Barsch
    World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world's very best and up and coming talents. If the world's best musicians need the rigors and training ... more
  • by Ted Mininni
    The hotly anticipated report (in marketing quarters) of the top 100 global brands has been recently released by Interbrand and Business Week Now in its sixth year, the "Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today's competitive ... more
  • by Alain Thys
    Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch That's why I decided to check for a moment whether the surf, game and PVR behaviour of my parents and in-laws are anomalies... or whether they ... more
  • by Tom Ehrenfeld
    So after all the hype Snakes on a enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than ...leading the president of theatrical distribution for New Line Cinema to comment on the "Now we just have to sit back and figure out how ... more
  • by Andrea Learned
    The female brain. We can't understand it well enough in this So, I'm happy to announce that there is a new book, aptly entitled, The Female , to give us news we can surely Though I have not yet read it (it was released August 1), a recent Francisco Chronicle ... more
  • by Ann Handley
    Despite the hype about blogs, podcasting, RSS and other digital tools, most people still get their news and other kinds of content via TV, print and the Web, writes Advertising summarizes it * of American adults write blogs and read them * About listen to podcasts and use RSS feeds ... more
  • by Joseph Jaffe
    Here's a thread worth following and continuing. It deals with things every company should be monitoring (and resulting implications). I have contributed items Started Cameron Olthuis on his blog, Pronet Company Company Public facing Product Product The industry "hang Employee Brand Amplified Steve Rubel on his blog, Extended Jeremiah Owyang ... more
  • by Jeanne Bliss
    A big mea culpa to anyone I might have offended on the title of my last . But the saga continues...and I had another taste of it yesterday at my local All of the tellers actually had ribbons pinned to their name badges that said, "Can You Rate Me a ... more
  • by Harry Joiner
    I received a call this week from a My friend is a famous search engine copywriter, and the friend she referred to me is a smart, friendly, business-oriented 29-year-old internet marketer with an unblemished 8-year track record of success with the same Fortune 500 direct-to-consumer company.  Four of those years ... more
  • by Laurel Delaney
    A great discussion on a Harvard Business School on the impact of the new consumerist on global trade. Here's an interesting "There is another way in which consumer market regulation drives trade. Countries tend to enjoy export success in product segments for which their domestic consumers favor high levels of ... more
  • by Tom Ehrenfeld
    From all signs and symbols, Snakes On A will do boffo business this weekend. And if so, God help us Prepare for a glut of articles and citations about the success of the pre-release Internet "buzz." I expect these articles to be as independently-thinking as, say, each of the millions ... more
  • by William Arruda
    Jones started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the now sells customized messages on ketchup bottle labels for $6 per bottle. And Wheaties, the breakfast of champions, lets you customize the with your ... more
  • by BL Ochman
    Obviously there's been a total lack of crisis planning at Dell Jeez! They don't have a security certificate and you have to accept the recall as a trusted site without it." These days, any big company that doesn't have a crisis blog ready to roll is asking for trouble. The ... more
  • by Andrea Learned
    Customer experience expert Stephanie emailed me last week to see if I'd noticed the promo for a September-launching television show that goes by the "Ugly Betty" We then had a bit of an email discussion about how disturbing and misogynistic it seemed to us. Were we missing It may really ... more
  • by Suzanne Lowe
    This week's news that Indra Nooyi will take over the reins of PepsiCo will bring the inevitable re-focus on the ROI of female corporate Most of the pundits will look at PepsiCo's large size, its recent financial successes, and the likelihood (or not) of this particular woman to keep moving ... more

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