Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile devices are really affecting the shopping experience. more

Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas. more

As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Here are some clues. more

Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software. more

More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One. more

Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more

With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. more

To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic. more

Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. more

Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach that works particularly well for SaaS businesses—and can be applied in other industries. more

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.As a tradeshow exhibitor, you create an exhaustive ... more

After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. more

Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic. more

Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities ... more

Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your bases? more

Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong. more

When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG. more

"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old adage many retailers don't heed: In a recent survey, only 37% said they use cross-sell and up-sell programs to boost ... more

Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative. more

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs. But the respectability of chamber membership isn't the only perk: It can also generate a steady ... more

Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality of leads passed to sales teams, and the proportion of leads accepted by sales, according to a report by Lenskold ... more

Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. And this infographic outlines how. more

US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market. more

Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. more

E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce landscape. more