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How to Integrate Your Brand's Story Into Your Marketing Arsenal

Presenter:
Jennifer Kane
Moderator:
Jennifer Kelly
Broadcast:
Thu, Feb 5, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)
Top

There are millions of brand stories scattered across the Internet—both well-told and poorly thought out. But having a story—even an exceptional one—doesn't guarantee marketing success. In order to stand out among your competitors, you need more than just a brand story. You need a strategy to integrate it into your marketing program.

In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI.

Presenter

Jennifer Kane is a consultant, strategist, and writer with more than 20 years of experience in marketing and communications working with B2B and B2C companies, professional service organizations, and higher education institutions. Jennifer is author of the book, Social Media Etiquette for Business: 100 Ways to Communicate With Grace and Class. She also teaches, speaks, and conducts trainings nationally on topics related to social media, content marketing, storytelling, and digital communications.

Who Should Attend?

This PRO seminar is ideal for anyone looking to bolster their content marketing program by strategically integrating storytelling into the marketing mix.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Determine the best publishing platforms for your stories
  • Weave your story into existing marketing content
  • Develop a distribution plan that plays to your story's strengths
  • Measure your story's impact on your customers or clients
Blogging, Brand Awareness, Brand Management, Brand Positioning, Branding, Content Marketing, Content Strategy, Integrated Marketing, Marketing Strategy, Writing

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