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Marketing Quick Reads: Advertising

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  • So This is What You Look Like!Social Media
    A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  • Summer's Coming: Make LemonadeMarketing in a Downturn
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  • No Chocolate in the Peanut Butter!Email Marketing
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  • Basic Tips for Fighting Click FraudSearch Engine Marketing
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  • Keep in Touch This Summer, OK?Email Marketing
    As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  • Are You Giving Customers the Finger?Marketing Inspiration
    If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level ...
  • No Peeking!Email Marketing
    When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  • Spice Up That Limbo SpaceSocial Media
    Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  • Test, Test and Test AgainMarketing Analytics
    "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  • Free Resources That Can Pay OffEmail Marketing
    While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  • Facebook Freebies DemystifiedSocial Media
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  • Keepin' It RealEmail Marketing
    With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  • Spend Less, Get MoreSearch Engine Marketing
    Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  • Shall We Dance?Marketing Inspiration
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly ...
  • Just Ask the Man Who Owns OneEmail Marketing
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  • Baby, You Can Tweet My CarSocial Media
    Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  • Conversionary TacticsEmail Marketing
    While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  • Five Stages of the Purchase CycleSearch Engine Marketing
    Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  • They're Just Not That Into YouEmail Marketing
    It's one of the oldest clichés in the book, and one of the most persistent: parents who assume everyone else will share an equally enraptured fascination with the accomplishments of ...
  • Speed Racer Eats FedEx's DustMarketing Inspiration
    When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
  • Hello? Is There Anybody In There?Email Marketing
    We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  • Too Smart to Lose Social Media
    Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  • Friends Help Friends Boost RankingsSearch Engine Marketing
    "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  • Where Did They Go?!Email Marketing
    If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
  • Recession Marketing II: What NOT to CutMarketing in a Downturn
    In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...

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