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Marketing Quick Reads: Advertising

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  • It's a Virtual Love Shack!Social Media
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  • When Plain is GoodEmail Marketing
    If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  • Show 'em That SEO Sparkle!Search Engine Marketing
    In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  • Make Your Brand a Video StarSocial Media
    Mitchell Harper of BigCommerce recently wrote a cool piece on Mashable detailing how companies can use YouTube to boost their brand SEO. Step One? Consider creating a YouTube channel, he ...
  • Do I Really Want to Hear This?Marketing in a Downturn
    Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  • A Rose by Any Other NameSearch Engine Marketing
    ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  • It's an iWorld After AllMobile Marketing
    Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
  • Are We There Yet?Search Engine Marketing
    "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  • Calling All Ugly DucklingsSocial Media
    Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  • Guaranteed to Make You SmileMarketing in a Downturn
    "Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
  • Pageviews Down, Viewers Up!Search Engine Marketing
    "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  • Frankly, It's All in Your HeadSocial Media
    OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose ...
  • It's a Tip, Not a CommandmentEmail Marketing
    Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  • Mastering SEO in a Digital WorldSearch Engine Marketing
    In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  • It's a Mobile Makeover!Mobile Marketing
    Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
  • I Won't Burn This Log!Search Engine Marketing
    Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  • The Little Shavers That CouldSocial Media
    How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...
  • Is Success on This Menu?Marketing in a Downturn
    The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  • I Got an 'A' on This Test!Email Marketing
    Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  • That's One Small Step for AnalyticsSearch Engine Marketing
    Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  • Messaging Through Earbuds, Pt. IIMobile Marketing
    Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  • Cut the Loner ActSocial Media
    Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
  • Beat 'em to the Finish Line!Search Engine Marketing
    In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  • The Cause That RefreshesSocial Media
    More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
  • Careful How You Land That ThingSearch Engine Marketing
    When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...

Results for Marketing Quick Reads » Advertising: 101 - 125 of 514
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