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Marketing Quick Reads: Advertising

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  • Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
    In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
  • How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
    Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  • Hot New Tools to Provide Hot New Blog ContentSocial Media
    One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
  • Three Unusual Places Your Keywords Should GoSearch Engine Marketing
    You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  • Four Keys to Finding Better KeywordsSearch Engine Marketing
    In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  • Practical Social Media Tips for 2011Social Media
    With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  • How Uplift Modeling Can Help Improve Your ROIEmail Marketing
    "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  • Put That Bad SEO Experience Behind You, and Move OnSearch Engine Marketing
    "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  • Three Ways to Give Your Blog the SEO TreatmentSearch Engine Marketing
    "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  • Two Key Ways to Optimize for Local SearchesSearch Engine Marketing
    "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
  • What You Can Learn From a Portuguese YouTube PhenomSocial Media
    Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  • Four Smart Ways to Trigger ROIEmail Marketing
    According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  • Five Reasons Your Advertising Shouldn't Lead With PriceSmall Business
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  • Three Basic SEO Tips to Boost Website VisibilitySearch Engine Marketing
    So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
  • Three Deadly Mistakes Email Marketers MakeEmail Marketing
    In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
  • SEO Tips for BingSearch Engine Marketing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  • Four Great Perks of a Facebook Brand PageSocial Media
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  • Four Tips for Successful Holiday Email CampaignsEmail Marketing
    There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  • Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  • How a QR Code-Driven Game Paid Off in RussiaSocial Media
    Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
  • How to Make the Hottest SEO Trend Work for YouSearch Engine Marketing
    "What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he ...
  • Low-Cost Ways to Boost App SalesSocial Media
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  • How Gucci's Luxury Shoe Sale Lured Customers WorldwideCustomer Insight
    In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  • Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  • Why You Need SEO, Even If You Hate ItSearch Engine Marketing
    "Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like ...

Results for Marketing Quick Reads » Advertising: 26 - 50 of 514
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