Marketing Resources: Blogging
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Eight Ways to Segment Link Prospectsby Ken McGaffinLink building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
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What to Do When E-Books and Round-Up Posts Just Won't Cut It by Danny InyHow effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
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10 Ways to Make Your Blog Less Suckyby Danielle RodabaughBlogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
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Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. WiseIf you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.
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Online Marketing Judo: How to Convince Influencers to Help Youby Ivy WorldwideTo get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.
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Seven Ways to Take Control of Your Online Reputationby Jamie FairbairnWhat are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.More articles on Blogging, Content, Google, Marketing Tips, Social Media, Thought Leadership, Twitter, Word of Mouth
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Why You Should Run Your Website Like a Magazineby Ken GordonHow do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. ...
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Why Amazon Doesn't Understand Social Commerceby Leigh Duncan-DurstEven before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind ...More articles on Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word of Mouth
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What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Bloggingby Lisa PetrilliMy first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments ...
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Nine Effective Tactics to Get Opt-In Email Subscribers
by David GodotThe sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building ...More articles on Blogging, Customer Engagement, Email Lists, Email Marketing, Marketing Tips, PPC Campaigns, Press Releases, Search Engine Marketing -
Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flubby Angela NatividadYou've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.
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Revamp to Revenue: Five Ways to Turn on the Profits With Your Websiteby Greg GaskillIn the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few ...
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The State of Social Media Marketing, by the Numbers: A Sneak Peekby Tim McAteeBefore writing The State of Social Media Marketing—an in-depth, thorough study of social media use among marketers—we looked around at the existing research to see what other organizations were asking in their surveys. Much of it seemed interesting, but lacking ...
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Eight Ways Marketers Can Benefit From Using Alltopby Mack CollierIn aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that ...
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Blogging From Scratch: Four Elements Your New Business Blog Must Haveby Mack CollierYou've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the ...
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How To Generate Blogger Buzz: Eight Proven Tipsby Kimberly SmithFor those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
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Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytesby William ArrudaThe ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
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A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Outby Beth Harte, Ann HandleySo you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
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Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Bossby Mack CollierConvinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
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Three Ways Healthcare Brands Can Leverage Social Mediaby Maryann KuzelMarketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will ...More articles on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
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Time-Tested Tips and Tools for Faster BloggingIn 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
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Social Conversations Becoming More Positive and GlobalConversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has ...
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A Cautionary Tale: Four Pitching No-Nos [Slide Show]by Christian GulliksenIf you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
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What Your Content Marketing Can Learn From EmailOften, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
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Five Ways to Optimize Your BlogIf you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
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Three Tips for Tapping the SEO Power of Online Evangelists"Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
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Seven Ideas to Jump-Start Your Content Marketing [Slide Show]by Daniel KupermanBusy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...More articles on Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
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Microblogging, Social Networking Still Growing WorldwidePenetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
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Top Media Sites, Blogs, Reaching Mobile ConsumersLed by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, ...
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Two Content No-Nos for Your Blog"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
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Female Bloggers Eager for Brand Sponsorships Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
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Hot New Tools to Provide Hot New Blog ContentOne way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
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Five Reliable Sources for Fresh B2B Blog ContentGet ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
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Three Ways to Give Your Blog the SEO Treatment"Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
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How to Become a NewsmakerWhen you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists—or you can start making news at ...
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Four Ways to Revive a Comatose B2B BlogBlogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
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Blogging for Dollars: Retweets Are Nice, but Business Is Better"You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally ...
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Blogosphere Dominated by Younger AmericansThe blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts ...
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Ginger or Mary Ann?In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
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Social Media Catches What Mainstream MissesThe stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according ...
Blogging case studies, deconstructing real life examples and illustrating lessons learned
- SEO and Sex: A Recipe for Successby Dr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
- Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
- How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter OutCASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
- How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 CuisineCASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
- How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USACASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
- How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing Promotionby Hewlett-PackardCASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced.
- How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby LenovoCASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
- How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLCCASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
- How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
- How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
- How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging BrandA finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
- How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZingAs a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
- How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business SolutionsMarketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
- How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater WashingtonGoodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter
- How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.More case studies on Blogging, Brand Positioning, Case Studies, Customer Engagement, Interactive Marketing, Positioning, Websites, Word of Mouth
- How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogsby Denali FlavorsDenali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs.
- How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clientsby TradeKingWhen it launched in late 2005, online broker TradeKing wanted a fresh voice that would attract investors and help it compete against larger brokers. It created an online community for likeminded traders seeking to share info and trading strategies; its members now make up about 5% of TradeKing users—but account for nearly 10% of revenue. TradeKing has also been voted top discount broker for the second consecutive year by SmartMoney.
- How a European B2C Manufacturer's Web Site Re-launch Tapped the US Market, Encouraged Communityby DunderdonDunderson, a Swedish manufacturer of high-end urban clothes, wanted to expand its clientele to the key US market. Since the vast majority of its business came from third-party retailers selling to European consumers, it had limited exposure to Americans—mostly through one retail outlet in New York City. At the same time, it wanted to shift its business model more toward direct business-to-consumer sales via its Web site.
- How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZingA competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.More case studies on Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Small Business
- How One Provocative Post on a Hewlett-Packard Blog Spread Worldwideby Hewlett-PackardThe majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings?
Blogging online seminar broadcasts from the best minds in marketing
- More seminars on Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
- More seminars on Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word of Mouth
- More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
- More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
- More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
- More seminars on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Value Propositions, Videos
- More seminars on Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth
- More seminars on B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word of Mouth
- More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
- More seminars on B2B Marketing, Blogging, Case Studies, Collaboration, Keywords, Marketing Tips, Web Content, Writing
- More seminars on Blogging, Blogging Strategy, Corporate Blogging, Social Media, Word of Mouth, Writing
Blogging marketing downloads for the busy professional
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
- Add Social Media to Your Mix - listen to the podcastMP3 recording
- Blog Marketing GuideFrom establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.More tools on Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing
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