Marketing Resources: Blogging

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Results for Blogging

Blogging From Scratch: Four Elements Your New Business Blog Must Have by Mack Collier
You've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the ...
More articles on Blogging, Google, Marketing Tips
How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
More articles on Blogging, Community, Customer Engagement, Google, SMS, Thought Leadership, Twitter
Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
Three Ways Healthcare Brands Can Leverage Social Media by Maryann Kuzel
Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will ...
More articles on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
Affiliate Marketing: How to Boost Sales and Minimize Risk by Kimberly Smith
Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
More articles on Blogging, Collaboration, Feedback, Marketing Strategy, New Media, Product Marketing, Promotions, Recession, Word of Mouth
How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara Bix
How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting
To Sell During a Recession, Shop a Mile in Their Shoes by Jenny Schade
Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
More articles on Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitors by Kimberly Smith
Linking strategy is about doing whatever it takes—buying, swapping, going after as many reciprocals as possible—to maximize your presence on the vast expanse that is the World Wide Web, all of which will ultimately lead to increased site traffic and ...
More articles on Blogging, Marketing Tips, RSS, Search Engines, Targeting, Twitter, Web Content, Websites
Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly Smith
Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
More articles on Blogging, Google, Keywords, Marketing Tips, Search Engines, SEO, Targeting, Web Content
Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business by Chris Brogan
Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up ...
More articles on Blogging, Blogging Strategy, Community, Corporate Blogging, Digital Marketing, Facebook, Social Media, Social Networking, Twitter
Four Reasons Why You Should Be Obsessed With Your Blog's Traffic by Mack Collier
When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
More articles on Blog Comments, Blog Monitoring, Blogging, Measurement, Referrals
Leverage the Voice of the Consumer by Evan Gerber
There are a number of ways to measure the success of a Word-of-Mouth marketing campaign on the Web. Start by looking in the right place: where the target audience congregates online.
More articles on Blogging, Branding, ROI, Voice of the Customer, Word of Mouth
Open Letter to the Would-Be CEO Blogger by Todd Defren
Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got people who can figure that stuff out!) Instead, let's focus ...
More articles on Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found by Mike Volpe
Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. ...
More articles on Blogging, Marketing Tips, SEO, Social Media, Websites
Get the Vote: Use Political Marketing Techniques to Power Your Campaigns by Jean Fleming
Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
More articles on B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube

See all 97 marketing articles related to Blogging

Cut the Loopholes
Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
More articles on Blogging, Customer Satisfaction, Promotions, Small Business, Websites
Teaching an Old Brand New Tricks
Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
More articles on Blogging, Social Media, Twitter
Problem Solved: What's the Right Social-Media Fit?by Claire Coyne
You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
More articles on Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
FTC Requires Bloggers to Come Clean
New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.
More articles on Blogging, Facebook, Social Media, Twitter, Word of Mouth
3-2-1 Blast Off!
If you read many email marketing blogs, you've probably noticed their authors tend to hate the word "blast." Scott Cohen is no exception, and—in a post called "The Naughtiest Word ...
More articles on Blogging, Creativity, Email Marketing
Ad Spending on Social Networks Doubles
Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
More articles on Advertising, Blogging, Facebook, Market Research, Social Networking
Gays, Lesbians Like Blogs, Social Networking
More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.
More articles on Blogging, Market Research, Segmentation, Social Networking, Twitter
Whitepapers: Publish AND Promote, or Perish
For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
More articles on Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
Oh, No You Don't!
When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
More articles on Blogging, Email Marketing, Marketing Tips, Word of Mouth
Turn That Follower Into a Retweeter
"When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
More articles on Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
Woofer, the Anti-Twitter, Launched
This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of ...
More articles on Blogging, Social Media, Twitter, User generated content, Websites
The New Downside of 24/7
Who's that bleary-eyed chap in the corner? Why, he's the CMO who stayed up all weekend conducting WOM (word-of-mouth) damage-control—after one bad Saturday-morning customer tweet. Welcome to the new downside ...
More articles on Blogging, Customer Behavior, Twitter, Word of Mouth, YouTube
Lessons From a Cardboard Box
Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
More articles on Blogging, Email Marketing, Marketing Tips, Surveys
It's as Easy as 123456
All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
You Have Much to Learn, Grasshopper
In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
More articles on Blogging, Recession, Twitter, Word of Mouth, YouTube
Try not Pitching at All
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
More articles on Blogging, Email Subject Lines, Social Media, Taglines
What Works for B2B Marketers in Social Media?
Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
More articles on B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
Tell 'Em What You Think
"One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
More articles on B2B Marketing, Blog Comments, Blogging
Brainstorm Like a Rainmaker
Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
More articles on Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business
Hulu: From TV to 'Bliggedy Blogs'
Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
More articles on Advertising, Blogging, Facebook, Humor, New Media, Television, Twitter, Videos

See all 43 marketing Daily Posts related to Blogging

Blogging case studies, deconstructing real life examples and illustrating lessons learned

Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
More case studies on Blog Monitoring, Blogging, Brand Awareness, Case Studies, Google, Social Media
How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing Promotionby Hewlett-Packard
CASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced.
More case studies on Blogging, Blogging Strategy, Case Studies, Marketing Strategy, Promotions
How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6
CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.
More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging Brand
A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
More case studies on Blogging, Case Studies, Podcasting, Referrals, Small Business, Social Media
How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater Washington
Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.
More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter
How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
More case studies on Blogging, Brand Positioning, Case Studies, Customer Engagement, Interactive Marketing, Positioning, Websites, Word of Mouth
How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogsby Denali Flavors
Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs.
More case studies on Blogging, Blogging Strategy, Brand Awareness, Case Studies, Sales
How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clientsby TradeKing
When it launched in late 2005, online broker TradeKing wanted a fresh voice that would attract investors and help it compete against larger brokers. It created an online community for likeminded traders seeking to share info and trading strategies; its members now make up about 5% of TradeKing users—but account for nearly 10% of revenue. TradeKing has also been voted top discount broker for the second consecutive year by SmartMoney.
More case studies on Blogging, Case Studies, RSS, Social Media, Social Networking
How a European B2C Manufacturer's Web Site Re-launch Tapped the US Market, Encouraged Communityby Dunderdon
Dunderson, a Swedish manufacturer of high-end urban clothes, wanted to expand its clientele to the key US market. Since the vast majority of its business came from third-party retailers selling to European consumers, it had limited exposure to Americans—mostly through one retail outlet in New York City. At the same time, it wanted to shift its business model more toward direct business-to-consumer sales via its Web site.
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How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.
More case studies on Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Small Business
How One Provocative Post on a Hewlett-Packard Blog Spread Worldwideby Hewlett-Packard
The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings?
More case studies on Blog Comments, Blogging, Case Studies, Word of Mouth
How an Online Retailer Grew Revenue 161% Year over Yearby Sideways Wine Club
The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion rate of about 0.0085, or 0.85%, much lower than most other online retailers' conversion rates. The company's founder, Dave Chambers, knew he could improve sales even more dramatically, if he could improve those miserable conversion rates.
More case studies on Blogging, Case Studies, Creativity, Email Campaigns, Sales