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by Allen Weiss
Cell phone service providers are desperate to find new revenue streams, so it's not surprising that is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile
Of course, marketers are salivating at this possibility. Nobody really knows ...
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by Elaine Fogel
No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public display of character debasement is just so wrong. Forget that it's the season for peace and goodwill and that the timing is crummy; this war of character slander sets a ...
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by Nedra Kline Weinreich
This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner
A post I wrote on my blog last week about marketing to seems to have made a connection with many people, landing on the front page of and ...
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by Stephan Spencer
Any web site can benefit from running on a blog platform such as , just from the SEO (search engine optimization) benefits
...which tag clouds which provide keyword-rich text link navigation (when using Ultimate Tag Warrior RSS feeds, which really help with link building and garner you visibility in the ...
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by Andrea Learned
During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its
For example, yesterday morning I heard a story on Vermont Public about the Local First effort. LFVT is one of many similar organizations ...
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by Lewis Green
For now, let's keep sharing. I for one am growing as a human being and as a consultant because of blogging and because of the willingness to share that each of you expresses when you post your ideas and thoughts and when you comment about what others write.
Notice me, please, ...
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by Ann Handley
Big new around the blogosphere this TIME magazine gives the individuals behind "User-Generated Content" an early Christmas present by naming them -- well, YOU -- as the most important persons of 2006. Bloggers react to TIME's cover story by channeling Sally Field ("You like me! You really like me!!), which ...
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by Gerry McGovern
Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer Frederick is regarded by many as the father of modern management. His work at the turn of the 20th century had an extraordinary impact ...
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by Harry Joiner
I got a call today from my new sales rep at . Smart lady. Energetic. Young, I As a marketing headhunter, I pay Linked-In a fair amount of money each year as a Pro Plus member -- which means I'm contracted for 150 In-Mails per month. Sadly, I use a ...
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by Andrea Learned
Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it out of the recycle bin if you missed
Since connecting is so key in reaching women as consumers, this idea (on page 52 of the magazine) really caught my "In ...
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by Andrea Learned
When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have
In another great tidbit from the The New York Times Magazine's Sixth Annual Year of , we learn the more academic term for what might ...
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by Jim Kukral
If you wouldn't use your own product, could you still sell it? Could you still believe in it?
I don't think so. I firmly believe that you have to believe in what you etc... or you're just pushing the company line and will never really see a success that is ...
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by Ann Handley
Have you heard any good podcasts lately? I stumbled upon two good ones today, but I'm in the market for
First, here are my
The first is produced by my friend Eric Mattson of , who is plugging away at his ambitious goal of recording 1,000 conversations with 1,000 marketers, ...
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by Eric Ward
Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to blog about
Does this mean the ...
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by Lewis Green
Dear Martin:
I am sure you worked hard and had the best interests of America West foremost in mind, but this is just wrong, buddy. You can't do this stuff. It went out with burning crosses and grabbing women's private stuff. And suing the airlines doesn't make you the brightest bulb ...
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by Ann Handley
Fridays are usually the day to wrap up unfinished business and miscellaneous tasks, but much happened over the weekend in the Daily Fix blog community. So on this Monday, I bring you the
* * * *
Most importantly, our thoughts are with Lewis Green today. Lewis's 91-year-old mother passed ...
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by Jim Kukral
If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator
Now, normally, most businesses start with those things in a business plan. However, more often ...
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by Christina "CK" Kerley
About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save
From across the pond--across both ponds!--down under ...
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by Lewis Green
Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes me run around the house feeling good about myself. So without further ado, here are my rants and raves. Feel free to add your Good people with great Bad people ...
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by Andrea Learned
Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, online? Ask Procter & Gamble and about how they connect with consumers willing and motivated to engage with their
According to comScore Media , and as reported by Jack Neff ...
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by Tim Jackson
I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into a nice little Marketers Group
A few days ago I commented on David Armano's post, Finding Your Voice , and mentioned a series of posts I have been running on ...
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by Eric Frenchman
Did you see these commercials over the weekend? I know they have been probably around for about 4 weeks now, but they slipped in past my and scared the hell out of
I don't know what freaked me out more, the Giants and Rutgers both losing this weekend or these ...
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by Lewis Green
Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course no trip is complete without visiting Rockefeller Center to join the hordes around the christmas tree and skating rink. And then onto Times Square for a few beers and a ...
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by Elaine Fogel
Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty program associated with one of my airline reward
They were promoting a new program encouraging me to build my air mileage by participating in online research surveys. Here's what their ...
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by Roy Young
Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the
At a time when of all new products fail, ...
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