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  • by Jim Kukral
    If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator Now, normally, most businesses start with those things in a business plan. However, more often ... more
  • by Christina "CK" Kerley
    About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save From across the pond--across both ponds!--down under ... more
  • by Lewis Green
    Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes me run around the house feeling good about myself. So without further ado, here are my rants and raves. Feel free to add your Good people with great Bad people ... more
  • by Andrea Learned
    Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, online? Ask Procter & Gamble and about how they connect with consumers willing and motivated to engage with their According to comScore Media , and as reported by Jack Neff ... more
  • by Tim Jackson
    I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into a nice little Marketers Group A few days ago I commented on David Armano's post, Finding Your Voice , and mentioned a series of posts I have been running on ... more
  • by Eric Frenchman
    Did you see these commercials over the weekend?  I know they have been probably around for about 4 weeks now, but they slipped in past my and scared the hell out of I don't know what freaked me out more, the Giants and Rutgers both losing this weekend or these ... more
  • by Lewis Green
    Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course no trip is complete without visiting Rockefeller Center to join the hordes around the christmas tree and skating rink. And then onto Times Square for a few beers and a ... more
  • by Elaine Fogel
    Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty program associated with one of my airline reward They were promoting a new program encouraging me to build my air mileage by participating in online research surveys. Here's what their ... more
  • by Roy Young
    Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the At a time when of all new products fail, ... more
  • by Roy Young
    If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Speaking at last week's MPlanet conference produced by the , Brian identified 10 ... more
  • by Paul Barsch
    Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to "world-class" Earlier in the year I wrote a MP Daily Fix post, "You ... more
  • by Mack Collier
    David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, advertising or user Many wonderful comments were left, and as I thought about the question for myself, I came to ... more
  • by Lewis Green
    I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, they symptoms are severe and can be Much of the time feel confused, stupid and smart all at the same ... more
  • by Lewis Green
    In the 1950s, former Boston Red Sox Centerfielder Jimmy Piersall wrote a popular book called Fear Strikes In it, Piersall chronicles his struggles against personal demons that threatened his sanity. Piersall's book succeeds in being both a book of hope and of the deadly dangers fear presents. In it, fear ... more
  • by Mike Wagner
    Tim shaves his legs. Troubling? Yes, but as usual he has a good for doing It started as a childhood aspiration. Young Timothy was determined to join the world of professional bike racing and be like his hero, Greg . At the tender age of 12, Tim began shaving his ... more
  • by Jim Kukral
    Black Friday has passed. Now Cyber Monday is here. It's that time of year to shop, online, or offline. Stores are doing whatever they can to get us inside, or adding items to our shopping carts. SALES, SALES, We're all marketers, so we get the tactics they use. You know, ... more
  • by Andrea Learned
    A tad sleepy and mind-aflutter with sensory input from a whole other world (quite literally), my recent trip to Dubai was a wonderful What I was reminded Unless we make the effort to get to know more about other cultures and traditions by visiting or at least studying up on ... more
  • by Lewis Green
    "One thing that's somehow bothering me is that it seems we get caught up in our own BS.... I know it looks foolish if we don't follow the hottest trend in marketing, but we should know better... is it really a new big thing or did we drink some of ... more
  • by Andrea Learned
    When you think about the best marketing efforts, they are often the ones with which you have been able to find some common ground. Whether that be in the fact that the television ad uses a model that looks like your sister, or you see a testimonial on a Web ... more
  • by Ann Handley
    Many of you faithful readers of the Daily Fix know first-hand that has had a very fortunate year. After all, we this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it with a big group hug by marketers around the ... more
  • by Lewis Green
    Whether you choose to or not, you likely will eat more than a little SPAM this holiday According to an article at CNET "In October, 63 billion junk messages were sent daily, on average, compared with 31 billion a year ago, according to data from IronPort Systems. Another antispam specialist, ... more
  • by Gerry McGovern
    Admit you have a The first step to recovery is to admit that you are organization-centric. Say Take off your coat. You can hang it over there. The evenings are closing in, aren't they? Have a seat. Have a seat. Tea or coffee? Black or white? I like mine black ... more
  • by Stephan Spencer
    The prospect of business blogging can terrify the inexperienced blogger. They may "What if I do it badly?" "What if I somehow manage to damage or destroy my or my company's reputation?!" Scary thought! But once you start blogging, I think you'll find those fears just melt Having a "safe ... more
  • by Andrea Learned
    It is no secret that, while the majority of women commit to at least the annual doctor's visit so that they'll more likely have some chance at screening for the most common health issues, men don't seem to have the same In general, women might be more likely to consider ... more
  • by Alain Thys
    I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" flanked by Chris , Stefan and Ilya (makes me wonder what they were smoking when they called me While I won't use this , I did want to bring it ... more

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