Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Mark Vanderbeeken
The European Market Research Event (which I am attending today and tomorrow) started off with three parallel usability, online research, and best practices in research
My selection of talks is purely based on personal preferences and obviously only a snapshot of about a third of the Flemming Ostergaard,
I started ...
more
by Eric Ward
With roughly 20,000 press releases a week injected into the webosphere, I'm wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie
Through the magic of Google and Deja that press release is still out ...
more
by Mike Wagner
There are at least two big ways to get laughs .... - tell a joke or do
A comedian who simply tells jokes is trying to sell the audience a clever story and a punch line. Their laughter. On a good night their warehouse of punch lines "sells" like hotcakes. ...
more
by Ann Handley
Are you going to ? I am, as an invited "embedded blogger," so to speak, and I'd love to see you
I don't attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of ...
more
by Tim Jackson
As bloggers, how many times have we asked this question or had the question asked of "Are you gonna blog
Last week I had my yearly with one of my major parts suppliers for the annual new product presentation. During this meeting, I get to see all of the latest ...
more
by Lewis Green
Since Donald resigned (or was he fired?), I keep thinking about the significance of having a personality that rubs people like sandpaper across a baby's
This is significant in life and in work, I
For a moment, let us forget Rumsfeld's handling of Iraq or his restructuring on military capabilities, ...
more
by Ann Handley
Most of you bloggers have heard about , right? But please... don't tell me you've thought of
Here's the PayPerPost pitch, in a "Get Paid for Blogging. You've been writing about Web sites, products, services and companies you love for years and you have yet to benefit from all the ...
more
by Stephan Spencer
Getting high rankings with a blog is child's play -- with the right mentor by your side and tools at hand. With a few hours of SEO training, my 15-year-old daughter cracked the code on making money while she sleeps!
A search engine optimized about Neopets, decked out with Google ...
more
by Gavin Heaton
Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be immediate and visceral -- while at other times we need a little longer to reflect on what we read, see or This week I watched a video that made me ...
more
by Andrea Learned
Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market
There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ...
more
by Andrea Learned
I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY
Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking
The tagline back ...
more
by Sara Holoubek
Deep-tagging video has me very excited. Let's start at the
This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ...
more
by Ted Mininni
The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business
Interestingly, the individual show episodes ...
more
by Mario Sundar
Five reasons why Borat boldly goes where "Snakes on a Plane" could Snakes on a
Opened in 3,555
1st Weekend $15.3 Fahrenheit
Opened in 868
1st Weekend ~$24
Opens in 837
1st Weekend $26
In spite of alleged comparisons to Snakes on a , I'm convinced more than ever that ...
more
by Lewis Green
Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could fall into the moronic range. proved me
According to a Nov. 2 AP , WalMart's revised attendance policy forbids lateness due to snow. Apparently, Forrest Gump thought WalMart when he ...
more
by Jim Kukral
Did you ever read a business book that filled you with enough creative energy and inspiration to just about make your head explode– in a good way? That's what happened to me last week when I picked up a copy of Marketing by Jon . Foreword by Mark
I was ...
more
by Jonathan Kranz
In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad
In Reidy's words, "The trend comes as advertisers avidly woo the 18-to-25 market, a coveted group to win over because people this age ...
more
by Tim Jackson
As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other folks about what it means to be a good
Smart ass that I am, I am usually tempted to reply "good spelling and an endless amount of opinions," but I ...
more
by Allen Weiss
The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in
After all, you can't prove anything in science. What you can do is provide a growing ...
more
by Scott Baradell
I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my
Usually it's just a few minutes here and there, between projects or during a fit of writer's block. Nevertheless, this time is ...
more
by Gerry McGovern
Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this
Are you an email slave? Are you a crack-berry? Are you so focused on the small screen, that you are missing the bigger picture? Have you no time ...
more
by Paul Barsch
So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as
This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ...
more
by Elaine Fogel
When a private company publicizes the results of its own research study, how do we know it's for real and not just
As a contributing writer to The Business , my editor recently asked me to write an article based on the results of a study conducted by a private ...
more
by Eric Frenchman
There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by The second looks at how political ads have been going negative. Both articles should have been ...
more
by Lewis Green
English, of course. But maybe not for
From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne Nouvelle), called for 'setting up a culture whereby you can use your own language, and that will be considered part ...
more
MarketingProfs uses single