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  • by Allen Weiss
    It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites you might run across, but because is now taking over the world as the most prestigious and informative Go ahead, type in marketing, or finance, or philosoply, cooking, or even ... more
  • by Andrea Learned
    We are entering the anticipation zone for 2007 Superbowl Ads, and I'm wondering how a brand can really do something that gets attention. Shall we turn our attention to consumer-generated ideas and new media First, let's The New York media columnist, Stuart Elliott, wrote a helpful article on the good, ... more
  • by Jonathan Kranz
    Alright, I'm a big boy and I've long since learned that the mainstream media will almost always regard direct marketing with condescension. (Rare Malcolm Gladwell's brilliant 2001 profile of Ron in the New Traditional brand advertising earns grudging respect for the occasional commercial that bows before Baby Boomer vanity (Chiat's ... more
  • by Lewis Green
    I don't want to steal thunder from our upcoming initial MarketingProfs Book discussion, to be led by , but I need to borrow from the book for this post. So, instead of stealing thunder, maybe this discussion can catch lightning in a bottle and increase your interest in the book ... more
  • by Stephan Spencer
    I've read most of the excellent book Getting Things " by productivity guru David . And now I'm ready to transform the way I work and live -- to get everything out of my head and into a I want my mind clear so that I can be at my ... more
  • by Ann Handley
    My Aunt Mary died a week ago and will be buried tomorrow. Today, New Years Day, seems a particularly appropriate time to honor her, and remember the lessons of her long In addition to being an aunt, Mary was also a mother, a wife, a daughter, a sister, a cousin, ... more
  • by Mack Collier
    Http:// more
  • by Jim Kukral
    Breaking news! This just in... if you haven't heard. Simple No kidding, it does. SHOCKING, I know. Yet, inevitably, in classic link-bait fashion, somebody with a vested interest (darn consultants!) is trying to reinvent what we all have known by making up a lame Introducing... Simplexity! From Market researchers believe ... more
  • by Ann Handley
    In this season of reindeer games, a couple of blogging "games"–or, more specifically, memes–have been bouncing around blogs over the past few weeks. The two memes underscore two fundamental strengths of blogs and blogging–community and collaboration–which is what links The first is 5 Things You Didn't Know About A blogger ... more
  • by Allen Weiss
    Cell phone service providers are desperate to find new revenue streams, so it's not surprising that is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile Of course, marketers are salivating at this possibility. Nobody really knows ... more
  • by Elaine Fogel
    No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public display of character debasement is just so wrong. Forget that it's the season for peace and goodwill and that the timing is crummy; this war of character slander sets a ... more
  • by Nedra Kline Weinreich
    This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner A post I wrote on my blog last week about marketing to seems to have made a connection with many people, landing on the front page of and ... more
  • by Stephan Spencer
    Any web site can benefit from running on a blog platform such as , just from the SEO (search engine optimization) benefits ...which tag clouds which provide keyword-rich text link navigation (when using Ultimate Tag Warrior RSS feeds, which really help with link building and garner you visibility in the ... more
  • by Andrea Learned
    During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its For example, yesterday morning I heard a story on Vermont Public about the Local First effort. LFVT is one of many similar organizations ... more
  • by Lewis Green
    For now, let's keep sharing. I for one am growing as a human being and as a consultant because of blogging and because of the willingness to share that each of you expresses when you post your ideas and thoughts and when you comment about what others write. Notice me, please, ... more
  • by Ann Handley
    Big new around the blogosphere this TIME magazine gives the individuals behind "User-Generated Content" an early Christmas present by naming them -- well, YOU -- as the most important persons of 2006. Bloggers react to TIME's cover story by channeling Sally Field ("You like me! You really like me!!), which ... more
  • by Gerry McGovern
    Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer Frederick is regarded by many as the father of modern management. His work at the turn of the 20th century had an extraordinary impact ... more
  • by Harry Joiner
    I got a call today from my new sales rep at .  Smart lady.  Energetic.  Young, I As a marketing headhunter, I pay Linked-In a fair amount of money each year as a Pro Plus member -- which means I'm contracted for 150 In-Mails per month.  Sadly, I use a ... more
  • by Andrea Learned
    Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it out of the recycle bin if you missed Since connecting is so key in reaching women as consumers, this idea (on page 52 of the magazine) really caught my "In ... more
  • by Andrea Learned
    When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have In another great tidbit from the The New York Times Magazine's Sixth Annual Year of , we learn the more academic term for what might ... more
  • by Jim Kukral
    If you wouldn't use your own product, could you still sell it? Could you still believe in it? I don't think so. I firmly believe that you have to believe in what you etc... or you're just pushing the company line and will never really see a success that is ... more
  • by Ann Handley
    Have you heard any good podcasts lately? I stumbled upon two good ones today, but I'm in the market for First, here are my The first is produced by my friend Eric Mattson of , who is plugging away at his ambitious goal of recording 1,000 conversations with 1,000 marketers, ... more
  • by Eric Ward
    Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to blog about Does this mean the ... more
  • by Lewis Green
    Dear Martin: I am sure you worked hard and had the best interests of America West foremost in mind, but this is just wrong, buddy. You can't do this stuff. It went out with burning crosses and grabbing women's private stuff. And suing the airlines doesn't make you the brightest bulb ... more
  • by Ann Handley
    Fridays are usually the day to wrap up unfinished business and miscellaneous tasks, but much happened over the weekend in the Daily Fix blog community. So on this Monday, I bring you the * * * * Most importantly, our thoughts are with Lewis Green today. Lewis's 91-year-old mother passed ... more

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