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  • by Lewis Green
    Marked the 21st Century by appointing a Consumer Advocate. For a company dealing in privacy and security, this seems a large step forward. Is ChoicePoint listening? Maybe or maybe calls itself "a leading provider of decision-making information and technology that helps reduce fraud and mitigate risk." In an article by ... more
  • by BL Ochman
    Be Sounds simplistic, but most post Share what you . People like posts they can learn from. Don't worry about giving away ideas. Those are a dime a dozen. People who can make ideas work are rare as hen's Learn from David Make Top 10 White space is one of ... more
  • by Laurel Delaney
    Before going global, you must develop the right mindset. And that's exactly what Giselle , founder and president of , did before she launched her Swiss watch She thought globally. Famous for successfully launching the children's watch called Flik Flak during her tenure with The Swatch Group, Rufer says it ... more
  • by Tim Jackson
    As if the cost of gas alone wasn't enough to make your gut gurgle and grumble, now... gasp... the pumps are equipped with little television monitors blaring ads at you while you pump your hard-earned dollars into your After breakfast with this morning, I headed across the street to the ... more
  • by Lewis Green
    The and and the overwhelming attention given to its introduction leads me to Are we becoming less human as we gravitate more and more toward Is the cell phone better for humanity now that its multi-faceted features allow us to live within its fascination, removing us from the environment in ... more
  • Case Study: Smart Marcomm Strategy Enables Precision Manufacturer to Nearly Double Sales in One Year
    by Stephanie G. Hlavin
    In the world of engineers, where numbers and measurable impacts reign supreme, marketing communications may seem like a bunch of mumbo jumbo, a pointless exercise in corporate frivolity. But not to electronics components manufacturer Minco. more
  • by Greg Verdino
    Yesterday was the MarketingProfs virtual seminar, Hitchhiker's Guide to the A Marketer's Tour of Second .  Fellow Digitasian John and I, with help from MProfs maven Ann , led more than 200 marketers on a wild whirl through the We focused on three key well-trafficked ingidenous Second Life sims (in ... more
  • by Elaine Fogel
    A 2006 survey of 143 women by Women in , a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- from public relations to brand management. Turns out that marketing is a strong draw for Francesca Di ... more
  • by Andrea Learned
    If you come across it in your nightly viewing, pay attention to the new Let It " ad campaign for It updates the venerable brand through clever use of story, the appropriate inclusion of "real" people (and - by that I mean, where it makes sense and not just using ... more
  • by Nedra Kline Weinreich
    Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus the field of social was born.* This question has formed the basis of wide-ranging efforts addressing issues like preventing youth , promoting , staving off bacterial infections from , stopping ... more
  • by Lewis Green
    Recently I found myself in a contemplative mood. Not unsual, as I try to think within myself daily. However, what brings me to this writing is that my friend David Armano finds himself in a similar place. In We Are , David "But today I was reminded about what really ... more
  • by Ted Mininni
    Scuttlebutt has it that Whole opened its latest supermarket just before the holidays in North Dallas with a full-service spa–so customers can get off the merry-go-round for a brief respite in the midst of their busy Think of WF is offering customers the ultimate pampering... a choice of various kinds ... more
  • by Jim Kukral
    I'm not a money guy. I know very little about valuations and stocks and well, pretty much anything that has to do with valuing a company monetarily. Fortunately for me, when I rolled off that ironing board at 6 months old (true story) and landed on my head on the ... more
  • by Ann Handley
    Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a in Second Life hype, followed by a stablization and eventual trend toward sustainable in this burgeoning Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, Digitas's Greg Verdino suspects that he might ... more
  • by Alain Thys
    By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up ... more
  • by Jeanne Bliss
    Anyone traveling this holiday season could feel the cuts. There was less staff and less flexibility and just plain less of everything it We picked December 30 to fly because this middle time between the holidays is usually a safe bet for smooth Not so much this year. We got ... more
  • by Lewis Green
    Foolish you. If you won't listen to "who's he to tell us" guys like me, at least take a hint from the famous Mr. Peter Drucker, who said, Business has only two functions -- marketing and Still not convinced? Then check this According to a just-published article in eMarketer entitled ... more
  • by Laurel Delaney
    Following up on last week's , here are more ideas to inspire you to respond exactly to the needs of your customers in a whole new way in 2007, and to fuel greater global sales growth and profitability for your 1. Cross fertilize your marketing efforts through a variety of ... more
  • by Gerry McGovern
    Who would have thought that the emergence of the Web would have initiated a text revolution? Never before have so many people read and written so Fifteen years ago, if a journalist had asked you to predict what life would be like in 2007, what would you have said? Would ... more
  • by Ted Mininni
    Inevitably, with the beginning of a new year, we all stop and reflect back on the year, the people and the events that have also passed. One of the great architects of the NBA–Arnold "Red" Auerbach, died on October 28, 2006. He was 89 years old, and he had spent ... more
  • by Andrea Learned
    As we close out 2006, one thing I've noticed is that today's technology seems to help men embrace their supposed "feminine" brain traits for connecting without being considered You've likely experienced the women don't phenomenon to some degree. But women aren't necessarily the only ones with empathic brain traits driving ... more
  • by Laurel Delaney
    In the new year, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and commitment your management team is prepared to And since strategy drives how we react and address the business issues we ... more
  • by Alain Thys
    Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone ... more
  • by Paul Barsch
    A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves' teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh's seafood soup sells for $30 a quart. What gives and what do all these examples have in Perusing the ... more
  • by Ann Handley
    Last January 19, Publisher Allen Weiss sent me an email from his office in LA. "Hi Ann," Allen wrote. "Just want to confirm your interest in the blog concept...? Should be done within 7 days with a basic layout...." I wrote back from Boston within a few minutes, "Are you ... more

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