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  • by Eric Frenchman
    Not sure if you saw this, but Google recently settled a $90 million lawsuit over click The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ... more
  • by Ann Handley
    Burger King's chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his departure raised questions about the company's impending initial public offering and its continued revolving door for leaders, MSNBC. Greg Brenneman, 44, is a veteran of fixing troubled companies, including Continental ... more
  • by Lee MarcStein
    When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn't even "direct marketing." You didn't tell people you did "direct mail," as that didn't smell so sweet. And there was something dank and dark about being involved in ... more
  • by Ann Handley
    As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction his on Taobao, China's top auction Web site, says . The 29-year-old attracted 58 bids from "soul-searching buyers" before the post was "We reviewed Taobao's policies and realized we had ... more
  • by BL Ochman
    This morning I got a rather frantic phone call from a Seems her company sent out a press release to some bloggers and Steve picked up on it "Can I run with this?" he emailed her. But she says she didn't respond for half an hour, and by then, he'd ... more
  • by Jonathan Kranz
    Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing in frustration at their Chief among my frustrations is Power Point, a dastardly little program that's the bane of presenters and audience alike. But last Wednesday evening, I attended an ... more
  • by Gerry McGovern
    The primary purpose of Web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have Web behavior is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why ... more
  • by Mark Vanderbeeken
    A new wave of startups are making hay out of the Internet's ability to empower citizens and enrich those who help with the The massive success of MySpace and the exemplary strategy of Flickr are milestones in a new high-tech wave reminiscent of the craziness of the early dot-com days. ... more
  • by Carrie Shearer
    Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to infiltrate this A MarketingProfs study and article released this talks about the opportunities within the Hispanic In reality, the term ... more
  • by Mark Vanderbeeken
    Disney is launching a US service that will enable parents to monitor how their children use their mobile They will be able to track voice, text, video and picture messages and set limits on their children's The phone will also allow parents to locate where their children are via a ... more
  • by Laurel Delaney
    Taking your business global means searching for new customers and new markets. More than 95 percent of the world's consumers live outside the United States. Where in the world are your cross-border Here are 12 places to 1. The Federation of International Trade Associations Furnishes trade leads, news, events and ... more
  • by Leigh Duncan-Durst
    MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association for advertisers) than brands that are promoted within a single channel. more
  • by Jonathan Kranz
    I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One of the recurring themes of our the value of publishing -- and the way the Web has changed Take articles, for instance. In the old days (not so long ago), ... more
  • by Eric Frenchman
    In Sunday's NY , a front-page article titled Internet Injects Sweeping Change into US , gave what I believe is a really one-sided view on how politicians are going to use the Internet in the No, I'm not talking about left versus right views or Democrat versus Republican, although there ... more
  • by BL Ochman
    Machine translations can be quite a hoot. Unless you are depending on them in business. Misled ladies and horsemen of " began the advice in BabelFish to English of a blog post -- written in Spanish -- by Andrés , manager of Grey Interactive, , tracking from his blog, , ... more
  • by Andrea Learned
    Have you ever noticed when a store's online look and feel don't match it's offline experience, or vice You've built up expectations of a certain standard, but one just isn't even in the same league as the other in anticipating the needs of your buying For the "it all matters" ... more
  • by Jeanne Bliss
    Did anyone see the Business online The Skinny on Plus-Size Retailers specializing in women's sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, Surprise, surprise, the forgotten masses of women (who are more like normal women than those sticks who walk down the runway ... more
  • by Sara Holoubek
    It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on the couch. There is no arguing about what to watch; "The Ed Sullivan Show" wins hands Fast-forward 42 years and you are watching video from your computer at work. Your ... more
  • by Seth Godin
    Well, of course it had to happen. The marketing hordes are descending upon the passalong ...without really understanding what they're doing. Check out this stupid Dancing . It's sort of like the original dancing baby, but without the panache, the eeriness or the surprising What marketers need to understand about ... more
  • by Elaine Fogel
    I've worked on both sides of the consulting I've been part of a senior management team that used a variety of consultants on a regular basis, and now, I am the consultant. What a difference a day I'm encountering a whole new realm of experience. Business development - not for ... more
  • by Mark Vanderbeeken
    As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an ...in the new economy, writes Jeffrey Gangemi in a Business Week article on innovation and creativity development in business An B-school students in Professor Jim Patell's "Entrepreneurial Design for Extreme Affordability" course ... more
  • by Allen Weiss
    Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated page. So, here would be an example poll. Right now, I have to listen to gardners use their gas engines ... more
  • by Roy Young
    Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once you start reading the book, it's clear that what Seth means ...that All Marketers Are Storytellers. He even admitted it at a recent IIR conference in Las . He is ... more
  • by Eric Frenchman
    This may have slipped under the radar, but Arnold Schwarzenegger, as reported by , launched a TV campaign now, even though he is running unopposed in the Republican Primary. The commercial, produced by National Media is significant ...it is very early in the campaign Pushing out advertising now, 7 months ... more
  • by Ann Handley
    Check out Chris p.s. Many thanks to Mark for the more

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