MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • by Laurel Delaney
    ...Rule. At least in the global marketplace, they tend to fair better than men. Here are five reasons 1. We are more attentive and supportive toward We are socialized to give care and support to the people close to us and we often extend this caretaking impulse to people outside ... more
  • by William Arruda
    I was reading in the Globe and about the International Air Transport Association (IATA) meeting in Paris this past The attendees were the leaders of many of the world's major airlines. One of the key topics was branding. Here's what Peter Knapp from Landor said to these "If an airline ... more
  • by Gerry McGovern
    In an age when technology is everywhere, those who understand how technology works are easy to Those who understand how people work are much harder to Let's say 20 years ago you had an organization of 1,000 people. Let's say that over those twenty years 500 of those people were ... more
  • by Joseph Jaffe
    Mini-epiphany time. Last week I was sitting on a call with Aldo Castaneda and " Eric discussing Digital amongst other I brought up the idea of "Abundance" (Hat Tip to Sanford Streim for pointing me to Musings of a VC in ") as a primary differentiator between the "offline" and ... more
  • by Jonathan Kranz
    In honor of the anniversary of Bloomsday, June 16, 1904, the day on which the novel is set, I pose the following ...What does the novel tell us about what it means to be an advertising or marketing Here's an answer from an unexpected source, an overview of James Joyce's ... more
  • by Roy Young
    Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you I am. It may work -- why would they do it if it did not? -- but it gives marketing a bad Just this morning, I had two come in to my business phone. ... more
  • by Sara Holoubek
    I just spend the entire month of May documenting all of my internal and external communication just to see how cluttered my life Ok, so not all of it, but I did look at all my snail mail, one email account and my cell phone. Just logging the information was ... more
  • by Ted Mininni
    Apparently, this whole idea of "talk track", attempts to relate the amount of "talk share" to growth in "market share". Interesting concept. more
  • by Andrea Learned
    For a few brands that are turning up the sensory side of their customer experience, what you see isn't necessarily all you What you hear may be part of what you get, Certainly, youth-oriented brands have long-since known the power of including just the right tune in their ad campaigns, ... more
  • by Lee MarcStein
    In a world where everything is commoditized, the key to success becomes DIFFERENTIATION. That's becoming more difficult to achieve... more
  • by Mike Wagner
    When Tim Jackson landed in Australia he had his work cut out for him. Tim is Masi brand manager and he was "down under" to launch the That's not to say there were no Masi bikes being sold in Australia, but you'd need a to measure a market share that ... more
  • by Eric Kintz
    In times of hyper growth in the tech industry, marketers were well known for creativity, great ads and building leading brands. But today as core markets mature, CEOs are demanding one thing and one thing ...from Chief Marketing Officers help me drive business growth. However, while the mandate seems clear, ... more
  • by Karl Long
    Ok, I've been biting my tongue about the world cup and the advertising dollars that seem to be getting flushed down the drain (Budweiser? Sponsoring the World Cup? In Vonage? Yeah, that makes a lot of Then I see this headline "World Cup Ratings Up Over U.S. TV broadcasts of ... more
  • by John Jantsch
    The only way to enjoy the freedom of owning your own business is to enjoy the act of marketing your own It's funny how many small business owners I run across that claim that they just don't get this marketing thing, or worse, they claim that they hate this whole ... more
  • by Scott Petinga
    Virgin Mobile will launch a program dubbed "SugarMama" that allows customers to get 75 minutes of airtime For those of you who are not familiar with Virgin Mobile, that basically equates to $7.50 or $0.10 per minute for the In order to obtain thier FREE minutes, a customer will have ... more
  • by Mack Collier
    When I first started blogging I read all manner of advice and 'rules' for having a successful blog. Some of these rules worked, some of them But few of these 'lists' were actually written from the point of view of someone who had a blog. That's where this list is ... more
  • by Ann Handley
    Yesterday, Verizon launched a new cell-phone service that will chaperone your kids (and alert you if they wander beyond a perimeter that you set for them, Poynter's Al Meanwhile, the Boston ast week ran a piece about how state and national ruling bodies for youth soccer leagues have recommended that ... more
  • by Tris Hussey
    Gee, heard any news on the blogosphere this weekend? No? Really? Well, here's the two-cent Uber-blogger Robert Scoble was offered, and accepted, a VP position at start-up , leaving Microsoft after about three Here's the thing that you, as a marketer, to learn from this. The rumours started Saturday . ... more
  • by Ann Handley
    When I was a kid growing up in the '70s, and my parents' friends would ask me the inevitable question, "So, what do you want to be when you grow up?" I would look them square in the eye and say definitively, "I want to be a Well, that's not ... more
  • by Eric Frenchman
    Two interesting articles came out the last few days and I finally got around to writing about The first comes courtesy of Adrants YouTube May Become Biggest Medium for Presidential ; the second one was sent to me by my friend Art. M from the Washington Post called Technology Sharpens ... more
  • by Gerry McGovern
    The key revolution of the Web is customer empowerment and The Web empowers the customer more than it empowers the organization. The implications are There is one trend above all others that marks this out as the age of the Web. It is customer power. It is the informed, empowered, ... more
  • by Toby Bloomberg
    For marketers, the first step in understanding social is listening in on the conversations that are taking place with our Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable information. Monitoring the blogosphere can offer ... more
  • by Suzanne Lowe
    Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own Not to mention images that record real-time dramatic events like the largest chick killing its youngest sibling in order to get more food and protection from Mommy and Daddy This is ... more
  • by David Armano
    What kind of first impression does your blog make? And do design + usability I'm going to answer the question I just posed. Design and usability Why am I so confident about this answer? Because in addition to common sense, communications design has been my world for close to 14 ... more
  • by Allen Weiss
    E-book evangelists are still at it. They still think that e-books will make regular old paper books This, according to an article in the International Herald Tribune by Alex . The evangelists believe, as did those who pushed the original SoftBook back in 2000-2001, that people will now want to ... more

Results for All Content » Marketing Articles » Content: 4201 - 4225 of 4425

Previous 1 2  163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!