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  • by Andrea Learned
    Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ... more
  • by Andrea Learned
    I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking The tagline back ... more
  • by Sara Holoubek
    Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ... more
  • by Ted Mininni
    The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business Interestingly, the individual show episodes ... more
  • by Mario Sundar
    Five reasons why Borat boldly goes where "Snakes on a Plane" could Snakes on a Opened in 3,555 1st Weekend $15.3 Fahrenheit Opened in 868 1st Weekend ~$24 Opens in 837 1st Weekend $26 In spite of alleged comparisons to Snakes on a , I'm convinced more than ever that ... more
  • by Lewis Green
    Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could fall into the moronic range. proved me According to a Nov. 2 AP , WalMart's revised attendance policy forbids lateness due to snow. Apparently, Forrest Gump thought WalMart when he ... more
  • by Jim Kukral
    Did you ever read a business book that filled you with enough creative energy and inspiration to just about make your head explode– in a good way? That's what happened to me last week when I picked up a copy of Marketing by Jon . Foreword by Mark I was ... more
  • by Jonathan Kranz
    In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad In Reidy's words, "The trend comes as advertisers avidly woo the 18-to-25 market, a coveted group to win over because people this age ... more
  • by Tim Jackson
    As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other folks about what it means to be a good Smart ass that I am, I am usually tempted to reply "good spelling and an endless amount of opinions," but I ... more
  • by Allen Weiss
    The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in After all, you can't prove anything in science. What you can do is provide a growing ... more
  • by Scott Baradell
    I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my Usually it's just a few minutes here and there, between projects or during a fit of writer's block. Nevertheless, this time is ... more
  • by Gerry McGovern
    Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this Are you an email slave? Are you a crack-berry? Are you so focused on the small screen, that you are missing the bigger picture? Have you no time ... more
  • by Paul Barsch
    So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ... more
  • by Elaine Fogel
    When a private company publicizes the results of its own research study, how do we know it's for real and not just As a contributing writer to The Business , my editor recently asked me to write an article based on the results of a study conducted by a private ... more
  • by Eric Frenchman
    There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by The second looks at how political ads have been going negative. Both articles should have been ... more
  • by Lewis Green
    English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne Nouvelle), called for 'setting up a culture whereby you can use your own language, and that will be considered part ... more
  • by Toby Bloomberg
    Social Media Is Active Sharing That's Mike Murphy, Chief Revenue Office at definition and it works for me. Mike was the guest speaker at a recent event where he shared his views and about social media and insights about how the 18 to 24 demo views This is the "Let ... more
  • by Ted Mininni
    My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of , a marketing and design strategy firm that specializes in marketing to girls ages 15 to In the article, the authors make a number ... more
  • by Lewis Green
    Whatever happened to communicating to an audience of one? It's one of the first concepts that every writer It goes like Write as if you are telling a story to a single person. Imagine that person sitting and enjoying the words jumping off the page and coming to life in ... more
  • by Tim Jackson
    As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to specifically, I've never really considered myself to be overly competitive, but I might be kidding myself. My wife claims that I am very, very competitive (that's probably just because ... more
  • by Andrea Learned
    Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who hasn't seen the article in the Sunday New York What Do Women Want? Just My favorite point? The "just ask" ... more
  • by Andrea Learned
    "Organic" is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all boiling down to marketing pitches with no Mark Morford's column earlier this month for the San Francisco 's Notes & ... more
  • by Eric Ward
    Google's has a sort of new Custom Search service. As I read about it, my link building antenna started Why? Because I'm a content , and in my field vertical engines new link and publicity opportunities. There are many vertical engines as well as tools to create them. is one ... more
  • by Suzanne Lowe
    Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, in order for inspiration to hit. Yesterday, I had three Number As I've encountered numerous physical therapists, I noticed that ... more
  • by Leigh Duncan-Durst
    I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience's needs, desires, pet peeves and behavior. Here's more detailed information on how to create personas and apply What is a persona? Personas create "real life" scenarios that support customer ... more

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