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- The Ocean Spray cooperative has been the subject of business school case studies in the recent past -- with good reason. Called a "paragon of manufacturing efficiency" by The Economist a while back, Ocean Spray could also be called a "model of marketing The cranberry had already had a long ... more
- A few days ago I was thinking about some of the 20th century's greatest advertising campaigns, trying to imagine what they would look like if launched in 2007. What would the Marlboro Man's MySpace page look like? And how many friends would he have? How many "Where's the beef?" video ... more
- In the last two weeks, I've heard from two global professional service firms about their desire to rebuild their marketing function. They've begun the process Selecting and interviewing a well-rounded group of senior leaders and influencers in order to determine what these internal clients want and In both cases I've ... more
- In yesterday's New York Book Review, Joe Queenan wrote a hysterical about the glowing adjectives used to describe novels. The piece was "Astonish Queenan describes, with much humor, how he currently buys only books that have the word "astonishing" in the reviews as part of his self-screening process. A while ... more
- Even the most innovative, out-of-the-box (man I hate that phrase) ads aren't pushing sales anymore. Let me back I'm sure that by now you've seen those different Volkswagen where the people are just driving along talking about random things and suddenly get in an accident? The first time I saw ... more
- Companies deliver customers a defaulted, unplanned experience... THEN Why don't they like us The truth the experience many of you are delivering to your customers today is likely a blueprint of your organization Think about it. Sales does their own thing, then marketing. Service is not connected, and of course, ... more
- A question that is asked of me often is "How do I develop trust in the global marketplace?" Nobody knows this topic better than Dr. Marsha Firestone, founder and president of the Women Presidents' Organization (WPO), a nonprofit membership organization of women presidents running multimillion-dollar "Recently, we celebrated five very ... more
- Marked the 21st Century by appointing a Consumer Advocate. For a company dealing in privacy and security, this seems a large step forward. Is ChoicePoint listening? Maybe or maybe calls itself "a leading provider of decision-making information and technology that helps reduce fraud and mitigate risk." In an article by ... more
- Before going global, you must develop the right mindset. And that's exactly what Giselle , founder and president of , did before she launched her Swiss watch She thought globally. Famous for successfully launching the children's watch called Flik Flak during her tenure with The Swatch Group, Rufer says it ... more
- As if the cost of gas alone wasn't enough to make your gut gurgle and grumble, now... gasp... the pumps are equipped with little television monitors blaring ads at you while you pump your hard-earned dollars into your After breakfast with this morning, I headed across the street to the ... more
- The and and the overwhelming attention given to its introduction leads me to Are we becoming less human as we gravitate more and more toward Is the cell phone better for humanity now that its multi-faceted features allow us to live within its fascination, removing us from the environment in ... more
- Yesterday was the MarketingProfs virtual seminar, Hitchhiker's Guide to the A Marketer's Tour of Second . Fellow Digitasian John and I, with help from MProfs maven Ann , led more than 200 marketers on a wild whirl through the We focused on three key well-trafficked ingidenous Second Life sims (in ... more
- A 2006 survey of 143 women by Women in , a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- from public relations to brand management. Turns out that marketing is a strong draw for Francesca Di ... more
- Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus the field of social was born.* This question has formed the basis of wide-ranging efforts addressing issues like preventing youth , promoting , staving off bacterial infections from , stopping ... more
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