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by Stephen Denny
Dear First, a confession. When I wrote the memo on Killing Giants, Part ", I didn't actually have a "Part 2" in mind. I was just hoping that things would progress along and new thoughts would quickly come to mind. Thankfully, a few good questions - .... one spurring a ...
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by Ted Mininni
Recently, computer-generated TV ads have hit the airwaves depicting a baffled consumer wading through multiple pages of her monthly invoice from her financial services firm, questioning a number of fictitious-sounding fees. Ms. Consumer then whips her glasses off and gives her incredulous take on "You've got to be kidding me! ...
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by Jeanne Bliss
According to we've all been "googled" this past year. Google has landed the top spot as our favored
Who doesn't rely on this new way of living our life? Even my 72-year-old mom (bravo to her) uses Google News alerts to help me stay on top of my
So now ...
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by Gerry McGovern
If there's one thing that we hold in common as a human race it's that, when we're on the Web, we're cheap. (Even the Swiss are
Go on, admit it; you're cheap. Breathe in deeply, and then as you breathe out slowly, "I'm cheap."
Now "I'm cheap."
Now really "I'm ...
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by Andrea Learned
In this run up to the Super Bowl, there has been a lot of media discussion about the influence of female fans on the success of sporting events, in general. In a recent , Heidi Dawley, mentions a by Initiative Sports Futures that finds that more and more women are ...
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by Lewis Green
"We all got along fine before the existence of social media (at least the digital kind), so how is it making what we do better or worse?" Our friend David Armano asks the right question over at . But what is the right answer? Does one
To David's question, I ...
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by Andrea Learned
This past November, I gave for humor in marketing, one example of which was the Miller High Life "Man Laws" campaign (created by Crispin, Porter & , Miami). I am now sorry to report that the effort, though apparently popular and engaging for customers, did not result in the increased ...
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by Eric Frenchman
Interesting article in Monday's Wall Street titled Candidates Face New Winning the Netroots which really highlights why the 2008 election is pointing towards a much greater use of online advertising in securing the White
In summary, it talks about how the Democratic Presidential wanna-be list has to work the very ...
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by Ted Mininni
The Ocean Spray cooperative has been the subject of business school case studies in the recent past -- with good reason. Called a "paragon of manufacturing efficiency" by The Economist a while back, Ocean Spray could also be called a "model of marketing
The cranberry had already had a long ...
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by Harry Joiner
As a #0033cc;" recruiter" marketing , not a week goes by that I don't get a call from a VP of HR looking for a VP of Marketing who is a "servant leader." Servant leadership seems to be all the rage these days. Every company wants servant leaders, but few ...
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by Sara Holoubek
A few days ago I was thinking about some of the 20th century's greatest advertising campaigns, trying to imagine what they would look like if launched in 2007. What would the Marlboro Man's MySpace page look like? And how many friends would he have? How many "Where's the beef?" video ...
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by Suzanne Lowe
In the last two weeks, I've heard from two global professional service firms about their desire to rebuild their marketing function. They've begun the process Selecting and interviewing a well-rounded group of senior leaders and influencers in order to determine what these internal clients want and
In both cases I've ...
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by Lewis Green
Now that I have your attention, here's the I just finished reading All Marketers Are by Seth Godin (Portfolio, 2005). This is my first Seth Godin book. Why this one? For exactly the reason Godin says that the title of this book would It's outrageous, and I had to see ...
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by Andrea Learned
In yesterday's New York Book Review, Joe Queenan wrote a hysterical about the glowing adjectives used to describe novels. The piece was "Astonish
Queenan describes, with much humor, how he currently buys only books that have the word "astonishing" in the reviews as part of his self-screening process. A while ...
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by Laurel Delaney
Following up on my , here are five final ways to find new (or hidden) global 1. Acquire companies in different parts of the world to lay the foundation for future growth and leadership in a variety of industries. If you can afford to make the financial investment, this is ...
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by Gerry McGovern
Do people search using basic, simple, old words? But when they arrive at a Web site, are they moved to action by more emotive, sophisticated
The Web is the land of the word. Getting your words exactly right can mean the difference between success and Frank Luntz is a bit ...
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by Spike Jones
Even the most innovative, out-of-the-box (man I hate that phrase) ads aren't pushing sales anymore. Let me back
I'm sure that by now you've seen those different Volkswagen where the people are just driving along talking about random things and suddenly get in an accident? The first time I saw ...
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by Lewis Green
Our jobs and our businesses make every effort to get inside our heads and eat away whatever common sense we may possess. If we allow those nemeses to conquer our heads, the heart may soon follow. The old boxing maxim is "kill the body and the head dies." Perhaps the ...
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by Jeanne Bliss
Companies deliver customers a defaulted, unplanned experience... THEN Why don't they like us The truth the experience many of you are delivering to your customers today is likely a blueprint of your organization
Think about it. Sales does their own thing, then marketing. Service is not connected, and of course, ...
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by Laurel Delaney
A question that is asked of me often is "How do I develop trust in the global marketplace?" Nobody knows this topic better than Dr. Marsha Firestone, founder and president of the Women Presidents' Organization (WPO), a nonprofit membership organization of women presidents running multimillion-dollar
"Recently, we celebrated five very ...
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by Ted Mininni
Just when I thought American 's last season might be the beginning of the end, the show surprised with its , ever this past week. Last , American Idol failed to give us anything inventive or new in the way it selects its potential new Idol–deadly in the entertainment business–but ...
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by Andrea Learned
Test your own brain with "sex i.d. (on the BBC site) to see where it tracks on the continuum between feminine and
As the site points The results are based on the angles, spot the difference, 3D shapes and words
Bear in mind that your performance may be affected by ...
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by Harry Joiner
Here's a question I saw today on For those familiar with Scouting and the rank of Eagle What is your opinion of its value to a young man's future...? My Some of the best candidates I have ever worked with were Eagle Scouts. Last year, I placed a 34-year ...
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by Lewis Green
Marked the 21st Century by appointing a Consumer Advocate. For a company dealing in privacy and security, this seems a large step forward. Is ChoicePoint listening? Maybe or maybe calls itself "a leading provider of decision-making information and technology that helps reduce fraud and mitigate risk." In an article by ...
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by BL Ochman
Be Sounds simplistic, but most post Share what you . People like posts they can learn from. Don't worry about giving away ideas. Those are a dime a dozen. People who can make ideas work are rare as hen's Learn from David Make Top 10 White space is one of ...
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