Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ... more
- I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking The tagline back ... more
- Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ... more
- The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business Interestingly, the individual show episodes ... more
- Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could fall into the moronic range. proved me According to a Nov. 2 AP , WalMart's revised attendance policy forbids lateness due to snow. Apparently, Forrest Gump thought WalMart when he ... more
- In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad In Reidy's words, "The trend comes as advertisers avidly woo the 18-to-25 market, a coveted group to win over because people this age ... more
- So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ... more
- There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by The second looks at how political ads have been going negative. Both articles should have been ... more
- English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne Nouvelle), called for 'setting up a culture whereby you can use your own language, and that will be considered part ... more
- My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of , a marketing and design strategy firm that specializes in marketing to girls ages 15 to In the article, the authors make a number ... more
- As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to specifically, I've never really considered myself to be overly competitive, but I might be kidding myself. My wife claims that I am very, very competitive (that's probably just because ... more
- Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, in order for inspiration to hit. Yesterday, I had three Number As I've encountered numerous physical therapists, I noticed that ... more
- I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience's needs, desires, pet peeves and behavior. Here's more detailed information on how to create personas and apply What is a persona? Personas create "real life" scenarios that support customer ... more
MarketingProfs uses single