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  • by Seth Godin
    Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big And now? If they had spent the money over the course of a year, ... more
  • by Mark Vanderbeeken
    Adam Richardson, strategy director at frog design, reflects on the fact that ten years ago this week, Palm Computing debuted the Pilot "1996 seems like eons ago, but the major PDA market has been around for a very short amount of time, really. The primitiveness of that first machine is ... more
  • by Leigh Duncan-Durst
    A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the debate over the value of modern-day M.B.A. programs. What's missing in today's M.B.A. programs? more
  • by Jeanne Bliss
    CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now ...a way to accomplish this feat. Some are considering the creation of a C-level position to drive the Suggesting a "Chief Customer Officer" may seem frivolous ... more
  • by Elaine Fogel
    I've never been at a loss for words in my life. Even in ninth grade, I remember my French teacher, M. Depigny, chastising me for talking too much and sending me to the Yes, the corner of the class in ninth grade! OK, so he was a And on my ... more
  • by Michael Perla
    This is a good piece in the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked She'd rather be in the field than be "someone who is pretending to do marketing in an office in headquarters," she says with an inflection ... more
  • by BL Ochman
    If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don't have to join them. Here are the top 10 reasons not to ...a company You can't control every message on a blog. (But message control has always been ... more
  • by Eric Frenchman
    On Thursday, CNETnews.com published an article titled Blue-chip Ads, Red-light Content and it really fired me The article described how the New, New, Really New AT&T had online ads running in mature sites next to sexually explicit videos. Plus, AT&T wasn't the only one mentioned in the article; Apple, Verizon, ... more
  • by Gerry McGovern
    One of Amazon's biggest sellers in recent months is Heart Surgery for . The world is now full of Do-It-Yourself (DIY) heart The concept is Save money by doing your own heart surgery. Each book comes with a free scalpel, needle and thread, a pair of gloves, and a large ... more
  • by Seth Godin
    A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters, "This fishing lure is ... more
  • by Jonathan Kranz
    Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ... more
  • by Roy Young
    There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and A convincing case is made by Patricia Hume -- Global ... more
  • by Tig Tillinghast
    When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more

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