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  • by Gerry McGovern
    Scandinavian (SAS) may be in love with itself. But it shouldn't advertise this self-love on its There I am on a Friday evening, about to finish for the week, when I remember that flight I should have booked to Copenhagen. I'm multi-tasking here. I have the dinner on and the ... more
  • by Suzanne Lowe
    Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James On Monday, I returned from attending the dedication of a statue and monument honoring him on the campus of Ole , which finally admitted him as its first black student in 1962 after ... more
  • by Lewis Green
    I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into ... more
  • by Ted Mininni
    The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool The new Elmo T.M.X. plush character has been packaged in a "Top Secret" attaché case-like box due to months of unprecedented secrecy and buzz in the toy biz that this year's hottest holiday toy was in ... more
  • by Eric Kintz
    My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their Spencer released their updated on the length of CMO tenure, where they show surprising results that the average tenure has dropped again this year to 23.2 months, the lowest among ... more
  • by Sara Holoubek
    Last week, I realized that my client was in serious logo Not that there was anything wrong with the current; he simply didn't like it. Since his firm was young, and I was new to the situation, I entertained some of his "Change it? Don't change it? Change the name? ... more
  • by Paul Barsch
    Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy I have, however, taken the liberty of producing working titles and summaries for the top 10 worst marketing speeches that you ... more
  • by John Jantsch
    The current issue of Business screams across its cover Click Fraud - The Dark Side of Online Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from of the clicks coming to their sites are being generated in fraudulent manners (meaning ... more
  • by Andrea Learned
    If it didn't yet seem official enough for you, the findings of the US Census Bureau "2005 American Community " make it Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 Sure, the definition of single may be a gray area (some are co-habiting or partnered ... more
  • by Jim Kukral
    Wendy Davis over at Mediapost about hearing magazine editor Chris Anderson speak at an event today. She "Your brand is what Google says your brand is, not what you say your brand is," Anderson told staff at Universal McCann this morning in a discussion about his book, The Long Why ... more
  • by Tom Ehrenfeld
    Five years ago I published The Startup , a book which reflected my lessons about I wrote the book to be a What Color Is Your for people launching businesses, a personal guide to help take the next step After publication, I launched a to promote the book and eventually, ... more
  • by Lee MarcStein
    "Listen to the music," they sang. And why should direct marketers listen to the Because the great composers are masters at creating tension to bring you along into the piece and then putting you at ease within specific movements. It is this dueling dialectic that creates great direct mail as ... more
  • by Lewis Green
    The Happiness Quotient is defined and measured based on meeting people's wants, needs and desires, which may or may not tickle their emotional sides Those who question the thesis in earlier comments are We cannot, nor should we try to, control people's emotions. That is not what The Happiness Quotient ... more
  • by Elaine Fogel
    How many business cards have you collected in your inventory? Hundreds? Maybe If you haven't discarded them (after scanning them into business card software), try this Take out 10 random business cards from your collection and for each one, score two points for each of the criteria below. If a ... more
  • by Spike Jones
    The boys and girls over at MediaPost that is planning to launch a "no-holds-barred blog" by the end of the What does that mean? Either that Verizon wants to start a dialogue with their customers or that it's open season on one of the nation's largest wireless carriers. They claim ... more
  • by Tom Ehrenfeld
    As several recent books, most notably Joseph Badaracco's lovely Questions of , have pointed out, managers can draw meaningful lessons from great literature and apply them to the practice of I fully agree, and find the mention this week of three great works of art confirmation of this A recent ... more
  • by Eric Kintz
    New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it "dissociative identity Marketers have recognized the need for a fundamental re-design of marketing practices linked to the technology-driven explosion of media vehicles, from the Internet, to cable TV, blogging or ... more
  • by Lewis Green
    A crowd of motorcycles, from Triumphs to Harleys to Hondas, cool quietly in front of in one of Connecticut's most upscale, suburban town West Hartford is not for the weak of wallet, and neither is Starbucks. But inside the cafe sit bearded, braided and bold men, proud of their colors ... more
  • by Karl Long
    I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called had set up an office in , and my immediate reaction was somewhat With , American , and the Starwood Hotel opening, I ignored it as a sort of "me ... more
  • by Ted Mininni
    Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the phone has come off the fashion runway, and cell phone connoisseurs have had a chance to handle the new beauty, the comments are coming in. And they seem to be ... more
  • by Mike Wagner
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  • by Ann Handley
    Blogger Kevin Hillstrom publishes an occasional series of short Q&A interviews with interesting people he run across in the blogosphere. This week, he chats it up with Check out Kevin's post, in which I do my best to answer Kevin's Four " about career, blogs, and the future of more
  • by Alain Thys
    When I'm in a cynical mood, I sometimes like to compare corporate innovation to teenage Everyone talks about it, yet at the moment of truth the earth doesn't really move. When I'm really cynical, I think the failure rate in innovations is actually doing our youth a Still, taking a ... more
  • by Eric Ward
    Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks are Don't work. Cause search rank It's too bad, really, because lost in all the commotion is the fact that ... more
  • by Lewis Green
    The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two So what's the big Starbucks built its reputation on brand image, the Third Place Experience. An intangible. And intangibles are ... more

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